Did you ever think of why anyone would need a potty golf cart? I’ll bet the inventor thought there was a market need for it, am I right? I’m remembering a young interior designer client I had at the start of my business. Her name was Jodie. She had come up with the idea of… continue reading »
Are you ready to go from tired to inspired marketing that actually gets you a big ROI? Statistics say that the cost of acquiring a new client has gone up by 50% (paid and organic included) in 5 years! (source: Profitwell.com) The main reason for that is that it’s even harder to get your prospects’… continue reading »
So you’ve got your WBENC certification and you’re looking forward to all the business that’s going to come rolling in from the big corporations. If you’re not sure how to put your shiny new’ diverse supplier’ status to work for you, here are the 3 secrets I’ve found in working exclusively with WBEs in landing… continue reading »
I’d like to thank my clients for constantly giving me great material to blog about here. This week’s topic comes courtesy of a long-time client who is planning on announcing his price increase shortly to his beloved trusted customers. If you’ve never asked your clients for a raise, then it’s time to take a look… continue reading »
“Why won’t they call us back Chala? I thought we had an amazing sales meeting!” is the complaint I hear from clients on occasion. I always have a gut feeling from years of buying and selling services to corporations that the sale is dead but now there’s new research to prove my gut right. Here’s… continue reading »
A business owner I was speaking to this week was bemoaning the lack of new clients due to covid. He had been working like crazy, doing everything his online coaching program told him to do. And here’s why he was getting nowhere and how you can shift things around for your business if you’re in… continue reading »
The pandemic has probably got you sick of Zoom meetings. People who’d never heard of video conferencing are now having to do it as a regular part of their lives. My 11-year-old has no less than 5 Zoom calls a DAY as part of his private school curriculum. So I completely understand if you want… continue reading »
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