by Chala | Jul 8, 2026 | Uncategorised
I just got back from the WBENC conference and while I saw amazing success stories, I also witnessed a lot of preventable mistakes. These aren’t judgments – most of us have been there. But now that you know what not to do, please don’t do it. Here are...
by Chala | May 20, 2026 | Marketing, Small business growth, Uncategorised
I just got back from the Women’s President Organization conference in Fort Lauderdale, heading to WBENC in Salt Lake City June 15th. I noticed that businesses my size are cutting in-person events completely in the face of some market uncertainty –...
by Chala | Apr 8, 2026 | Uncategorised
I’ve been having so many sales conversations from my March events, and the same issue keeps coming up: clients have lots of leads from different funnels, but they’re not converting at a high enough level. A lot of B2B leads never convert because...
by Chala | Feb 5, 2026 | Marketing, Uncategorised
I’m jubilant with pride – just got off a call with a client who won a million-dollar contract (actually much bigger, but her profit will be that). I’m taking you through how she presented, what she did, and what she wishes she did. I can’t...
by Chala | Jan 15, 2026 | Uncategorised
I’ve been binging on materials about sleep, health, and fasting (you heard about my 40-hour fast last week). Once my social media feed algorithm gets me, I go down knowledge tunnels about staying young and vital. While my job is marketing and business...
by Chala | Oct 22, 2025 | Uncategorised
This week’s topic isn’t about marketing, but after 18 years in corporate managing people and being managed, plus 13 years helping clients with The Repositioning Expert, I tackle all sorts of business issues. A business owner I met in New York last week is...
