by Chala | Apr 8, 2026 | Uncategorised
I’ve been having so many sales conversations from my March events, and the same issue keeps coming up: clients have lots of leads from different funnels, but they’re not converting at a high enough level. A lot of B2B leads never convert because...
by Chala | Feb 5, 2026 | Marketing, Uncategorised
I’m jubilant with pride – just got off a call with a client who won a million-dollar contract (actually much bigger, but her profit will be that). I’m taking you through how she presented, what she did, and what she wishes she did. I can’t...
by Chala | Jan 15, 2026 | Uncategorised
I’ve been binging on materials about sleep, health, and fasting (you heard about my 40-hour fast last week). Once my social media feed algorithm gets me, I go down knowledge tunnels about staying young and vital. While my job is marketing and business...
by Chala | Oct 22, 2025 | Uncategorised
This week’s topic isn’t about marketing, but after 18 years in corporate managing people and being managed, plus 13 years helping clients with The Repositioning Expert, I tackle all sorts of business issues. A business owner I met in New York last week is...
by Chala | Jul 9, 2025 | Uncategorised
That’s right, I said ‘proof’. As in ‘protect’. Because it’s a topic that’s keeping my clients up at night: AI replacing their businesses. With 83% of companies claiming AI is a top priority, some of my clients are watching...
by Chala | Jan 30, 2025 | Uncategorised
As a former corporate buyer for giants like Pepsi and BIC, I need to have a straight talk with you about passive marketing. I see you hiding behind those social media posts and AI-generated blogs! While passive marketing (advertising, content marketing, SEO, social...
