by chala | May 4, 2018 | Marketing
A common fight I have with all my clients is about their refusal to put their picture on their company website’s landing or even About page. In fact, not only do the clients themselves balk at my suggestion, their marketing teams do as well. Well, there are now...
by chala | Apr 26, 2018 | Marketing
Jenny wanted to grow her consulting business. She was getting plenty of referrals but it wasn’t enough to double her business, which is where she wanted it to go. Because she felt like the missing piece was knowledge, over time she spent countless dollars with...
by chala | Apr 19, 2018 | Marketing
No. Brand Persona alone can’t get you clients or a job. Here’s why: I just saw a viral Millennial job application video where the young lady in question SANG (yes, you read that right!) her application in a video and posted it to LinkedIn. It got tons of...
by chala | Apr 12, 2018 | Marketing
Are you still resisting doing newsletters or creating blogs to send to prospects through email marketing? Sadly, the stats are against you. People do read emails and they do buy from them. Even if you’re in the high value kind of business I’m in,...
by chala | Apr 6, 2018 | Marketing
Even my 9 year old likes to hear that he’s different and that we love him the best out of anyone. However, in business that difference is hard to achieve. Here’s how I know…In preparation for a training I’m doing on Differentiating Marketing...
by chala | Mar 27, 2018 | Marketing
I recently came back from a Women’s Diversity Conference where I keynoted about how to Pitch and then had the pleasure of listening to hundreds of women entrepreneurs pitch to corporate buyers. The experience was a mixed one. In some cases, my advice had landed...
