by chala | Jul 6, 2018 | Marketing
Do you know when a CEO or a sales rep delivers their elevator pitch and people have NO clue what they actually do for a living? Well, it actually happens all the time. Sadly resulting in no sales and no next appointment, nothing. Just confusion and an awkward smile in...
by chala | Jun 28, 2018 | Marketing
Yeah, I did. I broke my own sales record at the recent WBENC National Conference I just came back from. It was fun and it was great but it wasn’t exactly a surprise. In fact, I shared most of my secrets with members of my community with a webinar called...
by chala | Jun 13, 2018 | Marketing
In my efforts to help my clients grow their businesses, I have to work especially hard to get them to stop simply emailing prospects. After all, they like email because it’s easy, it’s safe and there’s hardly any rejection involved, right? I mean my...
by chala | Jun 7, 2018 | Marketing
If I had a dollar for every time I heard this complaint from a client or any other business owner, I could retire and set up a life in Jamaica tomorrow. People are writhing in the pain of this question and refusing to do anything about it. Well, here’s a fool...
by chala | May 10, 2018 | Marketing
And yet my you’re still doing it, aren’t you? It boggles my mind how most business owners I meet are still thinking that prospecting and business growth equal cold calls. And they break out into a sweat over it. And of course, naturally they refuse to do...
by chala | May 4, 2018 | Marketing
A common fight I have with all my clients is about their refusal to put their picture on their company website’s landing or even About page. In fact, not only do the clients themselves balk at my suggestion, their marketing teams do as well. Well, there are now...
