by chala | Jan 6, 2018 | Marketing
How crazy can a person be to tell you that your baby that you’ve spent endless blood, sweat and tears creating-the very thing that you sell for your livelihood isn’t what your prospects care about. Well, I’m here to tell you as a former purchaser of...
by chala | Dec 21, 2017 | Marketing
After doing too many trade shows for the past 20 years when I worked as a marketing and brand manager for brands like Pepsi, Pizza Hut, Smirnoff and Playtex, I learned a thing or two about what NOT to put on your trade show banner. Here are the 3 terrible banner...
by chala | Dec 13, 2017 | Marketing
Ok. Let me qualify that before I sound insane: I don’t disagree with ALL speakers I listen to but if they’re talking about marketing, a huge helping of scepticism and a giant case of ‘I don’t agree with you’ can’t help but gather in...
by chala | Nov 24, 2017 | Marketing
How many times have you been asked what you think of someone’s new logo and to pick one out of a handful of finalists? I’d bet a lot! Every time an acquaintance asks me for my opinion on what I think of their logo, it reminds me of all the things...
by chala | Nov 20, 2017 | Marketing
I recently had a 20-year-old video production company tell me that they were going to close their business because there was no future in video production. Having been price-shopped and undercut by amateurs with far less expertise and experience, they were at their...
by chala | Nov 10, 2017 | Marketing
Are you surprised that one out of every two person you sell to thinks you or your reps are pushy? I’m not surprised you’re surprised because only 17% of reps themselves see themselves as pushy. Wow. Here’s another doozy..only 3% of buyers trust a...
