by chala | Apr 19, 2018 | Marketing
No. Brand Persona alone can’t get you clients or a job. Here’s why: I just saw a viral Millennial job application video where the young lady in question SANG (yes, you read that right!) her application in a video and posted it to LinkedIn. It got tons of...
by chala | Apr 12, 2018 | Marketing
Are you still resisting doing newsletters or creating blogs to send to prospects through email marketing? Sadly, the stats are against you. People do read emails and they do buy from them. Even if you’re in the high value kind of business I’m in,...
by chala | Apr 6, 2018 | Marketing
Even my 9 year old likes to hear that he’s different and that we love him the best out of anyone. However, in business that difference is hard to achieve. Here’s how I know…In preparation for a training I’m doing on Differentiating Marketing...
by chala | Mar 27, 2018 | Marketing
I recently came back from a Women’s Diversity Conference where I keynoted about how to Pitch and then had the pleasure of listening to hundreds of women entrepreneurs pitch to corporate buyers. The experience was a mixed one. In some cases, my advice had landed...
by chala | Mar 16, 2018 | Marketing
One of the first things we change when we start working with new clients is the way they’re doing their sales meetings and subsequent proposals. And, you guessed it-it’s often because they’re emailing proposals and pricing at the drop of a hat (or...
by chala | Mar 9, 2018 | Marketing
Having just come back from the largest tech marketing conference in Canada DX3, my mind is whirling. The number of innovations that I saw were impressive. In every presentation, there was a clear message: it’s not about the amazing technology you bring to an...
