by chala | Mar 10, 2020 | Ezines, Marketing
“I just don’t know where to network anymore Chala, what with the virus now and all big meetings and conferences being postponed. What do I do?” asked my client when we talked about her marketing plan this week. Hence, the birth of the new term that...
by chala | Mar 5, 2020 | Marketing
I was almost gleeful when I came upon this quote in an article about “How to Sell Better in 13 Simple Words” in Inc magazine. When I read that a famous speaker who makes 6-figures with every talk said the same thing about brevity and clarity making you...
by Chala | Apr 24, 2019 | Marketing
A few weeks ago, I had the privilege of speaking at a Procurement Conference. This is where small businesses are paired up in various forms of meetings with large corporate buyers. My topic was called “Twinning Your Competition: Why 86% of Buyers Can’t See...
by chala | Mar 22, 2019 | Marketing
Like the rest of the world, I read in fascination how the rich and the famous had bought their children coveted placements into famed universities. I guess I was jaded enough not to be that surprised at it. After all, I supposedly live in a country where a two-tiered...
by chala | Mar 6, 2019 | Marketing
Sitting at what is perhaps the 1000th conference of my storied career, I’ve come to one firm conclusion: speakers who don’t include stories in their speeches or even panel discussions should be fired (if not shot…) Here’s why: You’re...
by chala | Feb 22, 2019 | Marketing
As I drove by another bus shelter ad with a realtor’s giant picture on it, I had to laugh at seeing yet another example of what I call Ego Marketing. Ego Marketing is marketing done mostly for the purpose of making you feel better about yourself. Here are a few...
