by chala | Dec 13, 2017 | Marketing
Ok. Let me qualify that before I sound insane: I don’t disagree with ALL speakers I listen to but if they’re talking about marketing, a huge helping of scepticism and a giant case of ‘I don’t agree with you’ can’t help but gather in...
by chala | Nov 24, 2017 | Marketing
How many times have you been asked what you think of someone’s new logo and to pick one out of a handful of finalists? I’d bet a lot! Every time an acquaintance asks me for my opinion on what I think of their logo, it reminds me of all the things...
by chala | Nov 20, 2017 | Marketing
I recently had a 20-year-old video production company tell me that they were going to close their business because there was no future in video production. Having been price-shopped and undercut by amateurs with far less expertise and experience, they were at their...
by chala | Nov 10, 2017 | Marketing
Are you surprised that one out of every two person you sell to thinks you or your reps are pushy? I’m not surprised you’re surprised because only 17% of reps themselves see themselves as pushy. Wow. Here’s another doozy..only 3% of buyers trust a...
by chala | Nov 4, 2017 | Marketing
I often hear the complaint from businesses that they just can’t reach that hard-to-reach buyer. Having purchased services for giant brands for the past 20 years, I thought I’d share the advice I share with my clients around this very painful...
by chala | Oct 13, 2017 | Marketing
https://www.youtube.com/watch?v=ncQQ6mpHH3k What was the last time you bought something? I bet it was to solve a problem. Well you’re not alone. Research shows that 70% of consumers buy something to solve a problem (a pain) and only 30% buy to enhance something,...
