by chala | May 25, 2017 | Marketing
That’s right, you heard me. I just asked an absurd question. Is your website all about you–your products, services, staff, offices etc? In other words, is it selfish? Here’s how to know and why that’s bad. The Me Me Me Website Most small...
by chala | May 19, 2017 | Marketing
I have conference fever! If you’re also going to a conference soon to build your business and to get new clients, then go ahead and read on. Here’s how to waste that conference you’re going to: Go to a Conference Only To Learn Personally, I only ever...
by chala | May 11, 2017 | Marketing
I knew this when I did consumer research for launching new products and the potato chip flavour loved by the majority bombed on the shelves and I know this as I look at the clients I help in their marketing messaging. What buyers say and what they do can be very very...
by chala | Apr 26, 2017 | Marketing
How many pitches have you done to sell your products or services only to be crushed with a rejection? In the world of B2B it never happens that way. It’s often a ‘we’ll think about it’ or a ‘we’ll get back to you”. What I call...
by chala | Apr 19, 2017 | Marketing
Just changing one word in your marketing can change your sales destiny. Here’s how: A 3 letter word Sandra had been trying for years in vain to sell her services as a systems expert. Once inside a company, she could immediately see the inefficiencies in their...
by chala | Apr 14, 2017 | Marketing
If you haven’t heard about the United Airlines incident where an overbooked passenger was violently dragged off the plane then you must’ve been on a nice warm vacation somewhere without social media access (and I wish I were with you!). Both the business...