by chala | Jul 14, 2017 | Marketing
In my Executive Roundtables I often meet businesses who are doing well. They are undercutting the competition and winning bids left right and centre. Life is good. However, a few years later- a competitor has offered lower pricing or they themselves have grown so much...
by chala | Jul 6, 2017 | Marketing
I almost got teary eyed when I read the news that Volvo was going all electric by 2019, phasing completely out of gas powered cars by 2024. Why? because one of the largest car companies in the world is risking everything they built in 90 years to buckle down further...
by chala | Jun 30, 2017 | Marketing
Ad blockers are changing the entire buying landscape. I mean, buyer psychology has pretty much remained unchanged over the last 100 years. Consumers still buy more frequently to fix something wrong compared to when they buy to enhance something. They still listen more...
by chala | Jun 22, 2017 | Marketing
The sad and maybe happy answer is yes. Even if you don’t know the first thing about the innovations in your industry, I have seen that yes-you can STILL sell your services. Let me explain why: Selling The Old As I attended a small business conference with...
by chala | Jun 16, 2017 | Marketing
At a recent roundtable with CEOs, one large question kept popping up. One CEO asked how to combine B2B and B2C messaging. Another asked how to combine Millennials with Seniors as a target to speak to. Others had up to 20 industries they worked with and wanted to find...
by chala | Jun 8, 2017 | Marketing
I always knew it. But now there’s science to back it up. A recent study conducted by consulting company CEB proves that B2B buyers are twice as likely to buy based on their own personal values (such as daily frustrations, professional goals, important...
