by chala | Mar 15, 2017 | Marketing
I bet you thought you were clever and that having variety in your offering was a huge differentiator. Not so…Consumers and businesses are drowning in too many choices when they’re buying something. The famous paradox of choice that I talked about in a...
by chala | Mar 9, 2017 | Marketing
As a business consultant, I’ve seen first hand how time delays can kill deals. This is a huge and pervasive problem for businesses in a multitude of places in the entire marketing and closing funnel. In fact, according to Hubspot (the online marketing company),...
by chala | Feb 2, 2017 | Marketing
One of my favourite things to hear from clients before we work together is that they can’t grow their business because they have no extra time. Research shows that this simply isn’t true. Americans work 12 hours less than they did during an average week as...
by chala | Jan 25, 2017 | Marketing
To be clear, I’m not a nudist. I have friends who are, but I’m too much of a prude to be one myself. So imagine how tickled I was when I recently read a posting on LinkedIn that had been liked and shared and commented on by thousands of people about the...
by chala | Jan 19, 2017 | Marketing
When something is black, (a la little black dress) it means that it’s in fashion or most popular for the moment. For example, one year, designers may say that brown is the new black and so on. And you thought Orange was the New Black– but in business,...
by chala | Jan 10, 2017 | Marketing
I live in a growing neighbourhood where almost every other home is adding a 2nd storey. Not being slouches ourselves, we’ve also looked into this for our own bungalow. Guess what? Tradesmen and contractors won’t even talk to you about starting to work on...
