by Chala | Aug 25, 2025 | Marketing
The biggest mistake I see small businesses make is thinking that marketing means pitching. It couldn’t be farther from the truth. If you’re trying to constantly sell to B2B prospects, they’re going to run fast and far. Here’s why and where to...
by Chala | Aug 5, 2025 | Leadership, Marketing
Let me address something I heard constantly while training pitch contestants in Washington DC last week. Imposter Syndrome is real and it is debilitating our business growth. Incredibly, the number of occurrences of this phenomenon has increased 225% to 70% amongst...
by Chala | Jul 22, 2025 | Marketing
After getting grounded in thunderstorms trying to reach New York (they literally closed the city!), I’ve been immersed in the world of competition pitching, training entrepreneurs for contests. Having spent 20 years as a corporate buyer listening to endless...
by Chala | Jul 2, 2025 | Marketing
“Why do you always have to be so negative Chala?” is something that I’ve heard from so many clients. Well, it’s not me! It’s you! Let me explain: Pain-based marketing makes people uncomfortable, but it works. Here’s why – pain...
by Chala | Jun 19, 2025 | Marketing
As I prepare for the WBENC procurement conference in New Orleans (with thousands of women business owners and corporate buyers), it’s the perfect time to examine current corporate buyer trends. After 20 years as a corporate buyer myself before founding The...
by Chala | Jun 12, 2025 | Marketing
Let’s address the elephant in the room: stress is literally changing your brain and stopping your business growth. The statistics are alarming – 88% of entrepreneurs have at least one mental health issue (50% higher than the general population), 81% report...
