Every business that’s launching or trying to grow has to decide who best to target as a customer. Why target? Because without a strategically defined specific target, businesses won’t know who to market to, who to hang out with, who to invest in, whose pain to solve and whose language to speak when marketing to… continue reading »
When selling a high ticket offer to B2B buyers, it’s natural to expect them to have objections. Luckily, stats show that if you satisfy their questions, close rates go up to 64% (source: Webstrategies.com). This begs the question: are there tactics and strategies that can be deployed during the sales conversation to minimize or even… continue reading »
Creating your own running shoe or using skin matching to find your exact shade of makeup? Personalized marketing isn’t just for the B2C world anymore. It has always been in the B2B world but it has suddenly become even more important in 2023 with the availability of AI driven data usage. What is it? Personalized… continue reading »
Your messaging is everything from the copy on your website to what comes out of your mouth when prospects ask you for your elevator pitch. But is it any good? Here a some signs that it may not be working and why. It Doesn’t Convert Month after month you go from meeting to meeting and… continue reading »
There’s a lot of uncertainty lately in the wind. How are big businesses preparing for it? Well Hubspot asked Marketing execs just that question and found that a whopping 80% are already planning for it. Here is what they’re doing to hunker down during the expected storm. Get Free Marketing Getting on TV shows, podcasts,… continue reading »
Seeing as how the ‘About’ page is the 2nd most visited section of any website after the ‘Home’ page, you need to be very careful about how you use it. In fact, why don’t you use it to position and differentiate your company? Here’s how… ReThink Ice Cream Story When George Haymaker (pictured above), a… continue reading »
With the talented AI tool ChatGPT on everyone’s radar, I thought it would be interesting to ask ChatGPT itself whether it could replace me. After all, I take great pride in my sassy and smart content that I crank out each and every week. For once and for all, I wanted to put my mind… continue reading »
Having come from two consecutive procurement conferences this month, I can tell you as a certainty that buyers are tired. What exactly is ‘buyer fatigue’? it’s disillusionment. It’s burn-out from seeing too many pitches that go nowhere. It’s buyers feeling less empathy and having less patience with sellers. It’s that buyer’s are quicker to judge… continue reading »
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