by chala | Jun 30, 2017 | Marketing
Ad blockers are changing the entire buying landscape. I mean, buyer psychology has pretty much remained unchanged over the last 100 years. Consumers still buy more frequently to fix something wrong compared to when they buy to enhance something. They still listen more...
by chala | Jun 22, 2017 | Marketing
The sad and maybe happy answer is yes. Even if you don’t know the first thing about the innovations in your industry, I have seen that yes-you can STILL sell your services. Let me explain why: Selling The Old As I attended a small business conference with...
by chala | Jun 16, 2017 | Marketing
At a recent roundtable with CEOs, one large question kept popping up. One CEO asked how to combine B2B and B2C messaging. Another asked how to combine Millennials with Seniors as a target to speak to. Others had up to 20 industries they worked with and wanted to find...
by chala | Jun 8, 2017 | Marketing
I always knew it. But now there’s science to back it up. A recent study conducted by consulting company CEB proves that B2B buyers are twice as likely to buy based on their own personal values (such as daily frustrations, professional goals, important...
by chala | May 25, 2017 | Marketing
That’s right, you heard me. I just asked an absurd question. Is your website all about you–your products, services, staff, offices etc? In other words, is it selfish? Here’s how to know and why that’s bad. The Me Me Me Website Most small...
by chala | May 19, 2017 | Marketing
I have conference fever! If you’re also going to a conference soon to build your business and to get new clients, then go ahead and read on. Here’s how to waste that conference you’re going to: Go to a Conference Only To Learn Personally, I only ever...
