by chala | Jun 2, 2016 | Marketing
When motivational guru Mastin Kipp mentioned this concept of the danger of ‘Proximity Advice’ at a recent conference, I was hooked. He was speaking about people getting the wrong advice from their friends and family when they want to make a change in...
by chala | May 26, 2016 | Marketing
If you are trying to fix the obstacle to your business growth, people who have never gotten beyond that same obstacle can’t help you get to where you want to grow. It’s really a simple concept, and yet, repeatedly I see businesses doing things that...
by chala | May 11, 2016 | Marketing
No disrespect to anyone who loves vanilla but it has no place in your marketing messaging. When it comes to the all important role of differentiating your business in the market place, your message has to be chocolate all the way. What exactly do I mean by that? As I...
by chala | Apr 21, 2016 | Marketing
Your messaging has never been more important. According to a study done by Chartbeat, it takes literally seconds for prospects to decide if you can help them or not. If it’s so critical that you engage them, what do you say on your website? Don’t Be A...
by chala | Apr 7, 2016 | Marketing
One of the biggest complaints of my clients who are selling to corporations is that decision makers either 1. think they can do it on their own to save the expense or 2. would rather hire or use an internal resource to save the expense. This can be very frustrating...
by chala | Mar 31, 2016 | Marketing
I know it’s not news to you that it’s difficult to reach decision makers. Perhaps this crazy statistic from CRM company Ringlead will underline how dire the situation is for you. Cold calling alone isn’t going to fill your lead pipeline. For many...
