by chala | Jan 10, 2017 | Marketing
I live in a growing neighbourhood where almost every other home is adding a 2nd storey. Not being slouches ourselves, we’ve also looked into this for our own bungalow. Guess what? Tradesmen and contractors won’t even talk to you about starting to work on...
by chala | Jan 5, 2017 | Marketing, Small business growth
I’ve developed a scary but cool talent. Unbeknownst to me, over the past 6 years of owning my marketing consulting firm, this ability developed as some kind of super power that I have no control over. As I listened to hundreds of CEOs describe their businesses...
by chala | Dec 21, 2016 | Marketing
Ahh, the wonderful feeling of holiday joy that floats in the air. The eggnog, the trees, the celebrations…it all sounds great, doesn’t it? If you’re 7 years old, yeah. But if you’re the one who actually has to buy the gifts to put under that...
by chala | Dec 16, 2016 | Marketing
If you’re selling a service to other companies and are under the illusion that they are looking simply to buy your services to fill a need, get in line. There are a million other people they can buy from. In fact, one of my earlier posts is about the crazy fact...
by chala | Dec 8, 2016 | Marketing
Like me, you probably had growth-envy of companies who experienced serious enough expansion to land on the Inc 500’s Fastest Growing Company List. Well, hold onto your jealousy while you read this: Several studies and follow up studies conducted on these winners...
by chala | Nov 29, 2016 | Marketing
Meeting and intercepting CEOs is HARD. According to statistics, 90% of them don’t return first time voicemails*. In addition, they get on average 100+ emails a day, open just 23%, and click on just 2% of them.** So how are you supposed to get to CEOs when...
