by chala | Mar 3, 2016 | Marketing
Chew on this piece of research if you will–according to the consulting firm MarketingSherpa, 68% of B2B organizations have not identified their funnel. This is pretty consistent with what I see when I speak to most business owners. Here’s why this stat...
by chala | Feb 9, 2016 | Marketing
I can’t tell you how many business owners I’ve met who have told me that they refuse to create and send newsletters because nobody reads them. They are convinced that there is very little potential in converting readers into clients from an intrusive...
by chala | Jan 28, 2016 | Marketing
Recently I saw a prospect who said ‘no’ to working with me post an update on his Linkedin profile with his new job title-Employee. This is the 5th I’ve seen in the last year. There’s nothing wrong with having a job. Lots of people are happy and...
by chala | Nov 11, 2015 | Marketing
I recently read that a Google Executive said “Social Media Is Like Teen Sex…Everyone wants to do it, nobody knows how. When it’s finally done, there’s surprise it’s not better”. I laughed and laughed when I read this because...
by chala | Oct 22, 2015 | Marketing
The short answer is Yes. Bad Presenters can and often do get clients from speaking. First of all, what are Bad Presenters in my book? They don’t engage the audience They have eye-charts with too much info and facts They don’t tell stories They don’t...
by chala | Sep 23, 2015 | Marketing
What does having a really clearly defined narrow niche in both what industry you target and what specialty you offer have to do with thriving in a recession? The short and surprising (not to me) answer is EVERYTHING.Here’s why: Price Cutting When a business is...
