by Chala | Sep 7, 2023 | Marketing
Having written a book called “How to Make Anyone Like You in 7s or Less”, I find it easy to believe that it takes 15 seconds for buyers to look at your presentation deck and decide to ‘bounce’, ie. ignore it. Here are some other eye-popping...
by Chala | Aug 21, 2023 | Marketing
I have been the conference queen this year (luckily) and have been seeing all sorts of swag cross my path. Money and thought has been poured into a lot of them but sadly most are not strategic or memorable. Except one that was handed to me by coincidence from a recent...
by Chala | Jul 27, 2023 | Marketing
How unfair is it that you have the ability to sky rocket your business success by public speaking, and yet 75% of the population are afraid to do just that. If you’re one of the few that have overcome your speaking reluctance to grow your business as I have,...
by Chala | Jun 29, 2023 | Marketing
Ever heard of the 43:57 Rule? It has to do with how less talking actually converts to more sales. Here’s how: Why We Talk More Research shows that talking activates the same pleasure centres as cocaine, sex and food. (Source: Mini Philosophy, Johnny Thompson)....
by Chala | Jun 22, 2023 | Marketing
Every business that’s launching or trying to grow has to decide who best to target as a customer. Why target? Because without a strategically defined specific target, businesses won’t know who to market to, who to hang out with, who to invest in, whose...
by Chala | Jun 15, 2023 | Marketing
When selling a high ticket offer to B2B buyers, it’s natural to expect them to have objections. Luckily, stats show that if you satisfy their questions, close rates go up to 64% (source: Webstrategies.com). This begs the question: are there tactics and...
