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How The College Admissions Scandal Has Diluted Big Brands

Like the rest of the world, I read in fascination how the rich and the famous had bought their children coveted placements into famed universities. I guess I was jaded enough not to be that surprised at it. After all, I supposedly live in a country where a two-tiered...

CEOs Who Don't Post Have Less Trusted Brands

To post or not to post, that is the answer. Post on social media that is… a 2016 Brandfrog survey revealed that a whopping 75% of respondents believed that C-suite social media engagement makes a brand seem more trustworthy and honest. Worse yet, this number...