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Bad Differentiators That Can Make You Go Broke

chala

“I did everything opposite to the competition and yet I still failed” mourned my podcast guest on my aptly named show, Naked Marketing. This is where guest entrepreneurs get naked with their marketing mistakes and show us their vulnerable side so we can avoid their mistakes. It occurred to me as I listened to my… continue reading »

7 Differentiators Buyers Don't Care About

chala

Even my 9 year old likes to hear that he’s different and that we love him the best out of anyone. However, in business that difference is hard to achieve. Here’s how I know…In preparation for a training I’m doing on Differentiating Marketing Messages, I pre-surveyed a dozen CEOs about what they considered to be… continue reading »

Variety Isn't A Differentiator

chala

I bet you thought you were clever and that having variety in your offering was a huge differentiator. Not so…Consumers and businesses are drowning in too many choices when they’re buying something. The famous paradox of choice that I talked about in a previous post mentions several key pieces of research. Several well-known studies show that increasing… continue reading »

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