innovation – Marketing Strategy for B2B Companies

Technology Isn't The Innovation, Value Is

chala March 9, 2018 innovation

Having just come back from the largest tech marketing conference in Canada DX3, my mind is whirling. The number of innovations that I saw were impressive. In every presentation, there was a clear message: it’s not about the amazing technology you bring to an industry, it’s about the value of that innovation. Sadly, this message was… continue reading »

Innovation Is Just a Solution To The Same Problem From Another Industry

chala July 13, 2016 innovation

Did you know that the best solutions to your business problems can come from outside of your industry? A study conducted by the Harvard Business Review looked at how 3 different groups (roofers, carpenters, and inline skaters) would come up with ideas on how to redesign safer gear for each of the three industries .The study found that each group was… continue reading »

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