by Chala | May 27, 2026 | Marketing, Small business growth
When I was a buyer for Pepsi, Pizza Hut, and Frito-Lay for 18 years, I was pitched to death. It was really hard to earn my trust – I’d seen a thousand pitches and was jaded, just like all my colleagues. Breaking a buyer’s trust with your content,...
by Chala | May 20, 2026 | Marketing, Small business growth, Uncategorised
I just got back from the Women’s President Organization conference in Fort Lauderdale, heading to WBENC in Salt Lake City June 15th. I noticed that businesses my size are cutting in-person events completely in the face of some market uncertainty –...
by Chala | Apr 23, 2026 | Marketing, Small business growth
The FOMO Is real, but here’s why you can breathe: I’ve been watching every AI presentation, listening to podcasts projecting dangers of AI, and I’ve been in that group of small businesses afraid to be left behind. I have FOMO – fear of missing...
by Chala | Jan 21, 2026 | Marketing, Small business growth
Research shows trigger events win 74% more sales meetings than any other approach. What are these? Trigger events are moments of importance to your prospects that accelerate their need for your help: mergers, leadership changes, new hires, new territories, new...
by Chala | Nov 7, 2025 | Marketing, Small business growth
Today’s topic just poured out of me after 13 years of running The Repositioning Expert and working with Founders of every size of business from developing to very successful, very large ones. These CEOs all want one thing for their company: to be bigger. Many...
by Chala | Sep 17, 2025 | Marketing, Small business growth
As I prepare for a packed week of conferences – from Capital One’s Envision Summit in Richmond to the Go for the Greens keynote in Orlando (yes, I bought golf attire!) – I’ve been diving deep into buyer psychology. Harvard professor Gerald...
