Polish My Pitch Podcast episode seven with Hashim Chaudry, Accountant

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polish my pitch podcast

Hashim was the second accountant in the group who came at me with a generic pitch. What’s interesting is that he already had a niche that was a very specific one who had big pain around taxation that he wasn’t talking about in his pitch. Once we went through the exercise of figuring out the… continue reading »

Polish My Pitch Podcast episode three with Julie Benneyworth, Private School Owner

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Taglines can hinder more than help us when we’re doing our elevator pitch. Here was a classic example of how Julie’s use of her school tagline blurred the specifics of what problem they solved and how. Through my deep questioning of the biggest problem a private school solves, Julie was able to tie it into… continue reading »

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