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Polish My Pitch Podcast episode seven with Hashim Chaudry, Accountant

chala December 3, 2019 business coach, business podcast, business support, entrepreneurship, marketing coach, marketing podcast, marketing support, podcast

Hashim was the second accountant in the group who came at me with a generic pitch. What’s interesting is that he already had a niche that was a very specific one who had big pain around taxation that he wasn’t talking about in his pitch. Once we went through the exercise of figuring out the… continue reading »

Polish My Pitch Podcast episode three with Julie Benneyworth, Private School Owner

chala November 5, 2019 elevator pitch, Marketing, marketing coach, marketing podcast, marketing support, podcast, small business podcast

Taglines can hinder more than help us when we’re doing our elevator pitch. Here was a classic example of how Julie’s use of her school tagline blurred the specifics of what problem they solved and how. Through my deep questioning of the biggest problem a private school solves, Julie was able to tie it into… continue reading »

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