I follow a pretty cool 25-year-old marketing guru named Harry. His company is called Marketing Examples. Being less than half my age, I’m pretty impressed with some of his messaging suggestions. Here are a few reminders for you, from him: Don’t Collect, Serve If you know enough about marketing and that your main objective is… continue reading »
https://www.youtube.com/watch?v=ncQQ6mpHH3k What was the last time you bought something? I bet it was to solve a problem. Well you’re not alone. Research shows that 70% of consumers buy something to solve a problem (a pain) and only 30% buy to enhance something, Well if that’s the case, it’s pretty easy to figure out which marketing messages… continue reading »
No disrespect to anyone who loves vanilla but it has no place in your marketing messaging. When it comes to the all important role of differentiating your business in the market place, your message has to be chocolate all the way. What exactly do I mean by that? As I shared in my recent webinar: Hiding… continue reading »
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