by Chala | Jul 29, 2026 | Marketing
I was having coffee with two business development experts who were former corporate buyers at one of the largest banks in the world, and they told me a story I had to share with you. An elderberry juice maker kept approaching the bank to sell to them. Kept pitching....
by Chala | Aug 25, 2025 | Marketing
The biggest mistake I see small businesses make is thinking that marketing means pitching. It couldn’t be farther from the truth. If you’re trying to constantly sell to B2B prospects, they’re going to run fast and far. Here’s why and where to...
