by chala | May 11, 2016 | Marketing
No disrespect to anyone who loves vanilla but it has no place in your marketing messaging. When it comes to the all important role of differentiating your business in the market place, your message has to be chocolate all the way. What exactly do I mean by that? As I...
by chala | May 4, 2016 | Inspiration
Entrepreneurs brace yourselves, this week’s blog is a dark one…It might shock you to know that the stress and the extreme highs and lows of entrepreneurship cause so much anxiety that it actually leads to suicides. Shockingly Common In fact according to...
by chala | Apr 21, 2016 | Marketing
Your messaging has never been more important. According to a study done by Chartbeat, it takes literally seconds for prospects to decide if you can help them or not. If it’s so critical that you engage them, what do you say on your website? Don’t Be A...
by chala | Apr 14, 2016 | Small business growth
I’m in the very exciting stages of reinventing my business to double my multiple six-digit sales this year. So when I meet business owners who shockingly tell me that they don’t want to grow, I have to take a step back and think. You’re Either...
by chala | Apr 7, 2016 | Marketing
One of the biggest complaints of my clients who are selling to corporations is that decision makers either 1. think they can do it on their own to save the expense or 2. would rather hire or use an internal resource to save the expense. This can be very frustrating...
