by chala | Mar 31, 2016 | Marketing
I know it’s not news to you that it’s difficult to reach decision makers. Perhaps this crazy statistic from CRM company Ringlead will underline how dire the situation is for you. Cold calling alone isn’t going to fill your lead pipeline. For many...
by chala | Mar 24, 2016 | Marketing
Unlike the gory (ew) box office smash Deadpool’s innovative poo on a billboard marketing, there are less shocking and still creative ways that you can take a page out of the highly anticipated Batman v Superman’s marketing book to get leads for your small...
by chala | Mar 3, 2016 | Marketing
Chew on this piece of research if you will–according to the consulting firm MarketingSherpa, 68% of B2B organizations have not identified their funnel. This is pretty consistent with what I see when I speak to most business owners. Here’s why this stat...
by chala | Feb 25, 2016 | Small business growth
The golden rule of marketing consulting is to blame someone other than the business owner for their loss of sales, opportunity and generally loss of anything. Because that’s exactly what business owners are doing. They’re blaming the economy, the market...
by chala | Feb 18, 2016 | Small business growth
If I had a dollar for every client who tried to convince me that closing a smaller deal than what we had set as their strategy was a good thing, I could quit and retire to Jamaica right now. Aaron Ross, in his book From Impossible To Inevitable: How Hyper-Growth...
