by Chala | May 6, 2026 | Marketing
I’ve been helping clients reposition for almost two decades, and my friend and former client Sine Wallace is living proof it works. The fitness industry is brutally saturated – gyms on every corner, anyone can get certified, most trainers end up needing...
by Chala | Apr 29, 2026 | Marketing
I’ve been helping clients do repositioning for almost two decades now. The lack of differentiator is the number one reason you can’t unseat whoever’s already doing similar things in an organization you’re trying to get into. 86% of buyers...
by Chala | Apr 23, 2026 | Marketing, Small business growth
The FOMO Is real, but here’s why you can breathe: I’ve been watching every AI presentation, listening to podcasts projecting dangers of AI, and I’ve been in that group of small businesses afraid to be left behind. I have FOMO – fear of missing...
by Chala | Apr 15, 2026 | Marketing
Interview with Kym Insana, President & Founder of Always on Digital I’m thrilled to have one of my favorite people here – Kym Insana, who won a multi-million dollar RFP competing against 50 agencies. She’s sharing the secrets to her success....
by Chala | Apr 8, 2026 | Uncategorised
I’ve been having so many sales conversations from my March events, and the same issue keeps coming up: clients have lots of leads from different funnels, but they’re not converting at a high enough level. A lot of B2B leads never convert because...
