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Marketing Mistake 83: Pestering My Competitors’ LinkedIn Connections

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Naked Marketing Podcast with Guest, Anca Trifan It was such a pleasure to speak with Anca Trifan, the CEO of Tree-fan Events, even though she was recovering from a head cold during the podcast and was still coughing. All the same, she imparted such valuable information – particularly when it came to marketing to a… continue reading »

Marketing Mistake 82: Spending Too Much Time Figuring it Out Myself

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Naked Marketing - Episode 82 - Pete Mohr

Naked Marketing Podcast with Guest, Pete Mohr Pete Mohr of Simplifying Entrepreneurship understands how difficult setting up a successful business can be. Often, business owners know what they want to provide their target market but don’t know how to do it effectively and efficiently. This is where Pete comes in: He specializes in turning initial… continue reading »

Marketing Mistake 81: Not Spending Money on Marketing or Your Website

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Naked Marketing - Episode 81 - Marcia Zaruba

Naked Marketing Podcast with Guest, Marcia Zaruba-O’Connor It’s incredibly exciting to speak with a fellow female entrepreneur – and Marcia Zaruba-O’Connor is no exception. The President and CEO of The O’Connor Group helps small to medium-sized companies build a solid HR infrastructure to help their businesses thrive, even during a pandemic. Marcia focuses on the… continue reading »

Marketing Mistake 80: Not Delegating Responsibilities and Asking for Help

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Naked Marketing - Episode 80 - Kelly Gratz

Naked Marketing Podcast with Guest, Kelly Gratz Kelly Gratz, the CEO of g2o, is a firm believer in keeping up with the times. As the head of a growth strategy company, she knows all too well how important it is for companies to grow, engage, innovate, and streamline with modern times. Kelly works with companies… continue reading »

Marketing Mistake 79: Paying for PR for a Book Launch with Zero ROI

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Naked Marketing - Episode 79 - Aaron Smith

Naked Marketing Podcast with Guest, Aaron Smith Aaron Smith, PhD helps business executives and HR professionals optimize their talents further by designing learning strategies that can be applied to their organizations. Aaron believes in learning smarter through design thinking and instructional design. Aaron’s story is quite fascinating – he initially started as an educator but… continue reading »

Speaking Less Sells More

Chala

Ever heard of the 43:57 Rule? It has to do with how less talking actually converts to more sales. Here’s how: Why We Talk More Research shows that talking activates the same pleasure centres as cocaine, sex and food. (Source: Mini Philosophy, Johnny Thompson). But is it hurting your sales? The 43:57 Rule Analysis of… continue reading »

Marketing Mistake 78: Leave Behind Brochure Was Too Long

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Naked Marketing - Episode 79 - Aaron Smith

Naked Marketing Podcast with Guest, Craig Neal Craig Neal is a force to be reckoned with and with good reason. The organizational development coach has spent over two decades helping leaders improve their collective performance and continues to be one of the more popular coaches in that specific niche. Craig attributes his success to being… continue reading »

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