by Chala | Jun 5, 2025 | Marketing, Small business growth
Sipping my actual tea today (finally!), I need to address something that’s killing 68% of entrepreneurs’ growth: working only IN their business instead of ON it. Having spent 18 years in corporate marketing before founding The Repositioning Expert, I see...
by Chala | May 21, 2025 | Marketing
The AI Content Takeover Is Real. According to HubSpot’s 2025 State of Marketing report, 84% of marketers expect AI content creators to replace human ones. These AI creators are generating content 100 times faster than humans, with some making an average of...
by Chala | May 15, 2025 | Marketing
Here’s a reality check: 90% of sellers think buyers trust them, but only 57-70% of buyers actually do (depending on the industry). Financial services sits at the bottom with just 57% trust, while manufacturing tops out at 70%. That’s a massive disconnect!...
by Chala | May 9, 2025 | Marketing, Small business growth
Let’s talk about the $38,000 lost in first-time corporate buyer meetings that go nowhere. One of the biggest myths other sales and marketing coaches teach is that a “capability presentation” should focus on you and your company. Dead wrong! The...
by Chala | May 1, 2025 | Small business growth
As a former buyer of corporate services for decades, I’ve seen countless sales conversations fail for the same reasons. The biggest mistake? Being too focused on yourself and your offerings instead of your prospect’s needs. When you’re fixated on...
