by Chala | Jun 12, 2025 | Marketing
Let’s address the elephant in the room: stress is literally changing your brain and stopping your business growth. The statistics are alarming – 88% of entrepreneurs have at least one mental health issue (50% higher than the general population), 81% report...
by Chala | Jun 5, 2025 | Marketing, Small business growth
Sipping my actual tea today (finally!), I need to address something that’s killing 68% of entrepreneurs’ growth: working only IN their business instead of ON it. Having spent 18 years in corporate marketing before founding The Repositioning Expert, I see...
by Chala | May 21, 2025 | Marketing
The AI Content Takeover Is Real. According to HubSpot’s 2025 State of Marketing report, 84% of marketers expect AI content creators to replace human ones. These AI creators are generating content 100 times faster than humans, with some making an average of...
by Chala | May 15, 2025 | Marketing
Here’s a reality check: 90% of sellers think buyers trust them, but only 57-70% of buyers actually do (depending on the industry). Financial services sits at the bottom with just 57% trust, while manufacturing tops out at 70%. That’s a massive disconnect!...
by Chala | May 9, 2025 | Marketing, Small business growth
Let’s talk about the $38,000 lost in first-time corporate buyer meetings that go nowhere. One of the biggest myths other sales and marketing coaches teach is that a “capability presentation” should focus on you and your company. Dead wrong! The...