by Chala | Oct 9, 2025 | Marketing
For years, I’ve preached authenticity in marketing. Be yourself! Show up as you are! Brené Brown’s research confirms people feel better when they’re true to themselves. But a new book by Columbia University psychology professor Tomas...
by Chala | Oct 2, 2025 | Marketing
After a whirlwind week of five speeches – from Capital One’s Envision Summit in Richmond to keynoting at Disney Boardwalk in Orlando – one question stuck with me. A printing company owner stood up in a room full of business owners and asked something...
by Chala | Sep 17, 2025 | Marketing, Small business growth
As I prepare for a packed week of conferences – from Capital One’s Envision Summit in Richmond to the Go for the Greens keynote in Orlando (yes, I bought golf attire!) – I’ve been diving deep into buyer psychology. Harvard professor Gerald...
by Chala | Sep 10, 2025 | Marketing
73% of marketers are using AI for content creation, but here’s the kicker – 46% of US adults say they’d stop buying from brands they suspect use AI-generated content. Now I know you DON’T want that for your marketing. Here are a few ideas on...
by Chala | Aug 25, 2025 | Marketing
The biggest mistake I see small businesses make is thinking that marketing means pitching. It couldn’t be farther from the truth. If you’re trying to constantly sell to B2B prospects, they’re going to run fast and far. Here’s why and where to...
