by Chala | Feb 18, 2026 | Marketing
I’m wearing my Superman t-shirt today because all my summer clothes are in lost luggage somewhere between Jamaica and Toronto – yes, we brought freezing weather to the Caribbean last week. But I came home to really nice news: 68% of small business CEOs are...
by Chala | Feb 5, 2026 | Marketing, Uncategorised
I’m jubilant with pride – just got off a call with a client who won a million-dollar contract (actually much bigger, but her profit will be that). I’m taking you through how she presented, what she did, and what she wishes she did. I can’t...
by Chala | Jan 29, 2026 | Marketing
It’s incredibly hard to get money from investors and banks, especially for the minority women business owners I work with at The Repositioning Expert. But according to Inc. Magazine, some businesses are statistically getting approvals for funding much faster in...
by Chala | Jan 21, 2026 | Marketing, Small business growth
Research shows trigger events win 74% more sales meetings than any other approach. What are these? Trigger events are moments of importance to your prospects that accelerate their need for your help: mergers, leadership changes, new hires, new territories, new...
by Chala | Jan 15, 2026 | Uncategorised
I’ve been binging on materials about sleep, health, and fasting (you heard about my 40-hour fast last week). Once my social media feed algorithm gets me, I go down knowledge tunnels about staying young and vital. While my job is marketing and business...
