Naked Marketing Podcast with Guest, Robert White Robert White, owner and founder of Extraordinary People, has been an entrepreneur since he was 12 and has made his fortune helping other entrepreneurs find and maintain their customers. As a trusted executive coach, Robert has always emphasized the importance of finding your purpose and building a company… continue reading »
Every business that’s launching or trying to grow has to decide who best to target as a customer. Why target? Because without a strategically defined specific target, businesses won’t know who to market to, who to hang out with, who to invest in, whose pain to solve and whose language to speak when marketing to… continue reading »
When selling a high ticket offer to B2B buyers, it’s natural to expect them to have objections. Luckily, stats show that if you satisfy their questions, close rates go up to 64% (source: Webstrategies.com). This begs the question: are there tactics and strategies that can be deployed during the sales conversation to minimize or even… continue reading »
Naked Marketing Podcast with Guest, Jerry Macnamara Jerry Macnamera is the founder of Proven Chaos, which aims to help CEOs have fun while creating a compelling company that constantly outperforms. Jerry says that many C-level executives often forget that managing a business needs to be fun. In fact, most people in managerial positions tend to… continue reading »
Naked Marketing Podcast with Guest, JJ DiGeronimo Award-winning author and national keynote speaker, JJ DiGeronimo, gets naked with her marketing mistake. After having spent 20 years in the corporate world in the tech industry, JJ wanted to expand her reach and begin helping other women leaders be successful in their lives, both professionally and personally…. continue reading »
Naked Marketing Podcast with Guest, Tom Bailey Tom Bailey launched Succeed Through Speaking with just one goal: To improve people’s communication skills. Tom says that he used to hide behind his brands all the time, so much so that none of his customers even knew who he was or that he was the CEO of… continue reading »
Creating your own running shoe or using skin matching to find your exact shade of makeup? Personalized marketing isn’t just for the B2C world anymore. It has always been in the B2B world but it has suddenly become even more important in 2023 with the availability of AI driven data usage. What is it? Personalized… continue reading »
Your messaging is everything from the copy on your website to what comes out of your mouth when prospects ask you for your elevator pitch. But is it any good? Here a some signs that it may not be working and why. It Doesn’t Convert Month after month you go from meeting to meeting and… continue reading »
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