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Sales Meeting Ninja Success Tricks
What's a Ninja trick? In my mind at least, it's being able to do something super smoothly and perfectly with no effort. That's what I think of when I talk about ninja success tricks. And luckily a marketing company called Gong has analyzed hundreds of sales...
How To Get More Sales Meetings in 2022
One of the biggest complaints I get from business owners I meet is that they don't get into enough new sales meetings with corporate buyers. So I compiled a list of everything we change in our work with clients to get them more meetings. Golden Rules for 2022 The...
How To Grow 75% In One Year
Say what? Yes, that's right, my bookkeeper and accountant who were working on my year end recently, pointed out that indeed, my revenue had a 75% growth over the previous year. I knew things had been going well but to see it quantified in a final number was quite...
5 B2B Buyer Dealbreakers
"We've decided to go another way" is the dreaded sentence you hear from B2B buyers who you're trying to sell to from time to time (hopefully not too often!) A Kornferry study of 261 B2B Buyers tells the real story of why you're getting rejected. Here are the top 5...
Why 70% of Marketing Content Is Unused
Unused by sales that is... A B2B study by research and consulting company Forrester claims that 60-70% of marketing content remains unused by sales departments. As someone who has worked in both, this is no surprise to me and I'd like to talk about why (and of...
Are Business Owners Happier than Employees?
I guess you'd have to be living under a rock to miss the "Great Resignation" sweeping through the business world post-pandemic. Well, what you may not realize is that almost half of those looking to quit or who have already left are looking to start their own...
Marketing Mistake 25: Thinking It’s All About Me
Naked Marketing Podcast with Guest, Joe Edelman Join me as I welcome Joe Edelman, an award-winning Olympus Visionary photographer, photo educator and the host of The TOGCHAT Photography Podcast on today’s episode of the Naked Marketing podcast where we get...
5 Things Corporate Buyers Want
Look Like a Hero When I bought services for Pepsi, Pizza Hut and Frito Lay for 18 years, that's all I ever wanted. I wanted to be the one to bring an innovation, a cost saving, a unique new methodology to do something we already did, you name it. I wanted to look...
3 Wrong Ways To Pick Your Niche
I've recently had the pleasure of exploring working with a prospect who was in need of a niche to differentiate his new consulting business. The prospect was a strategic thinking former CEO of several successful startups that he'd built to 7-figures. He had done...
Marketing Mistake 24: Niching
Naked Marketing Podcast with Guest, Steve Feld On this episode of the Naked Marketing podcast, we get honest, raw, and vulnerable about marketing mistakes with Steve Feld, Business and Marketing Strategist at Biz Coach Steve. Steve works with small business...
How To Prep For A Matchmaker Meeting
As a certified WBE and a coach who works with MBE's, I know that the biggest buyer pet peeve during matchmaker meetings is the vendor that shows up unprepared. I've even heard stories of WBEs and MBEs asking the buyers during the meeting what they actually do as a...
This Marketing Strategy has 97% more ROI
You heard right, there's an actual marketing strategy that gets you almost 100% more return on your investment than regular marketing campaigns and according to latest research data, it's called Account Based Marketing. What on Earth Is it? Account Based Marketing...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
