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Why 70% of Marketing Content Is Unused
Unused by sales that is... A B2B study by research and consulting company Forrester claims that 60-70% of marketing content remains unused by sales departments. As someone who has worked in both, this is no surprise to me and I'd like to talk about why (and of...
Are Business Owners Happier than Employees?
I guess you'd have to be living under a rock to miss the "Great Resignation" sweeping through the business world post-pandemic. Well, what you may not realize is that almost half of those looking to quit or who have already left are looking to start their own...
Marketing Mistake 25: Thinking It’s All About Me
Naked Marketing Podcast with Guest, Joe Edelman Join me as I welcome Joe Edelman, an award-winning Olympus Visionary photographer, photo educator and the host of The TOGCHAT Photography Podcast on today’s episode of the Naked Marketing podcast where we get...
5 Things Corporate Buyers Want
Look Like a Hero When I bought services for Pepsi, Pizza Hut and Frito Lay for 18 years, that's all I ever wanted. I wanted to be the one to bring an innovation, a cost saving, a unique new methodology to do something we already did, you name it. I wanted to look...
3 Wrong Ways To Pick Your Niche
I've recently had the pleasure of exploring working with a prospect who was in need of a niche to differentiate his new consulting business. The prospect was a strategic thinking former CEO of several successful startups that he'd built to 7-figures. He had done...
Marketing Mistake 24: Niching
Naked Marketing Podcast with Guest, Steve Feld On this episode of the Naked Marketing podcast, we get honest, raw, and vulnerable about marketing mistakes with Steve Feld, Business and Marketing Strategist at Biz Coach Steve. Steve works with small business...
How To Prep For A Matchmaker Meeting
As a certified WBE and a coach who works with MBE's, I know that the biggest buyer pet peeve during matchmaker meetings is the vendor that shows up unprepared. I've even heard stories of WBEs and MBEs asking the buyers during the meeting what they actually do as a...
This Marketing Strategy has 97% more ROI
You heard right, there's an actual marketing strategy that gets you almost 100% more return on your investment than regular marketing campaigns and according to latest research data, it's called Account Based Marketing. What on Earth Is it? Account Based Marketing...
3 WBE Secrets To Landing a Sale
So you've got your WBENC certification and you're looking forward to all the business that's going to come rolling in from the big corporations. If you're not sure how to put your shiny new' diverse supplier' status to work for you, here are the 3 secrets I've...
Marketing Mistake 23: Had No Inbound Marketing
Naked Marketing Podcast with Guest, Sam Gupta On today’s episode of the Naked Marketing podcast, I’m joined by Sam Gupta, the Principal Consultant at ElevatIQ Inc. an Enterprise Resource Planning (ERP) business. Sam helps clients with systems and financial...
How To Ask A Client For A Price Increase
I'd like to thank my clients for constantly giving me great material to blog about here. This week's topic comes courtesy of a long-time client who is planning on announcing his price increase shortly to his beloved trusted customers. If you've never asked your...
Terrified Of Creating Content
Almost every client I've met has told me that while they don't blink at running multi-Million Dollar corporations, they're very uncomfortable (in fact, some have confessed to being terrified) at creating any type of content for their marketing. When I say...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
