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How To Know When it’s Time to Reposition
The name of my company, The Repositioning Expert was created by my coach when she noticed that most clients who came to me for business development help were leaving with a whole new niche and positioning. With this new positioning, they were finding a lot more...
Pandemic Networking
In person networking has started slowly to emerge from the ashes but it's still iffy. Uncertainty rules. People are still hesitant. Organizers aren't banking on filling event seats anymore. So how does a business owner continue to network online to get new clients,...
B2B Upselling and Cross-selling 101
The surefire way to get more revenue from your existing client base is the magic of up and cross-selling. Let's break down and unpack this beast so you can finally dip your toe into this never-ending pool of opportunity. Just so we're all on the same page:...
5 Things Your Sales Team Should Stop Doing
Sophie became my client when she realized that her sales team was converting sales very slowly. They couldn't get enough appointments on the books and it often took close to a year to finalize and close sales from these appointments. When she saw me present about...
Sales Meeting Ninja Success Tricks
What's a Ninja trick? In my mind at least, it's being able to do something super smoothly and perfectly with no effort. That's what I think of when I talk about ninja success tricks. And luckily a marketing company called Gong has analyzed hundreds of sales...
How To Get More Sales Meetings in 2022
One of the biggest complaints I get from business owners I meet is that they don't get into enough new sales meetings with corporate buyers. So I compiled a list of everything we change in our work with clients to get them more meetings. Golden Rules for 2022 The...
How To Grow 75% In One Year
Say what? Yes, that's right, my bookkeeper and accountant who were working on my year end recently, pointed out that indeed, my revenue had a 75% growth over the previous year. I knew things had been going well but to see it quantified in a final number was quite...
5 B2B Buyer Dealbreakers
"We've decided to go another way" is the dreaded sentence you hear from B2B buyers who you're trying to sell to from time to time (hopefully not too often!) A Kornferry study of 261 B2B Buyers tells the real story of why you're getting rejected. Here are the top 5...
Why 70% of Marketing Content Is Unused
Unused by sales that is... A B2B study by research and consulting company Forrester claims that 60-70% of marketing content remains unused by sales departments. As someone who has worked in both, this is no surprise to me and I'd like to talk about why (and of...
Are Business Owners Happier than Employees?
I guess you'd have to be living under a rock to miss the "Great Resignation" sweeping through the business world post-pandemic. Well, what you may not realize is that almost half of those looking to quit or who have already left are looking to start their own...
Marketing Mistake 25: Thinking It’s All About Me
Naked Marketing Podcast with Guest, Joe Edelman Join me as I welcome Joe Edelman, an award-winning Olympus Visionary photographer, photo educator and the host of The TOGCHAT Photography Podcast on today’s episode of the Naked Marketing podcast where we get...
5 Things Corporate Buyers Want
Look Like a Hero When I bought services for Pepsi, Pizza Hut and Frito Lay for 18 years, that's all I ever wanted. I wanted to be the one to bring an innovation, a cost saving, a unique new methodology to do something we already did, you name it. I wanted to look...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
