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How Trust turned a $60 luggage repair into a $600 purchase
I teach about how to gain Trust in the sales and marketing process all the time. After all, it's the elusive elephant in the room that's missing in every sales conversation that doesn't convert. Well, I saw it used to mastery this week and I couldn't help but share...
The Disney Magic
After speaking at the first ever Disney Institute’s Women’s Leadership Summit, I got a chance to truly glimpse the Disney Magic. As a business consultant and Mom, I was fascinated to see the business end of Disney in action. What I saw was astounding.Here are just...
Wealth Advisors Who Have No Wealth
I happened to be at a speed networking event in my hometown last night. It was a very small, intimate group of locals, gathered together to drum up business. Out of the 10 people who showed up, 5 were wealth advisors. And sadly, they looked and sounded like they...
Agony of Handcuffed Speakers
I sat there waiting for my turn as the 9th speaker in a TEDx style conference. All the previous speakers were corporate sponsors of some kind. People who had been sent there with approved presentations produced most likely by someone else. They desperately wanted...
A Buyer's Rant
A few weeks ago, I had the privilege of speaking at a Procurement Conference. This is where small businesses are paired up in various forms of meetings with large corporate buyers. My topic was called "Twinning Your Competition: Why 86% of Buyers Can't See the...
How The College Admissions Scandal Has Diluted Big Brands
Like the rest of the world, I read in fascination how the rich and the famous had bought their children coveted placements into famed universities. I guess I was jaded enough not to be that surprised at it. After all, I supposedly live in a country where a...
Speakers Without Stories Should Be …
Sitting at what is perhaps the 1000th conference of my storied career, I've come to one firm conclusion: speakers who don't include stories in their speeches or even panel discussions should be fired (if not shot...) Here's why: You're Boring Information is dead....
Guilty of Ego Marketing?
As I drove by another bus shelter ad with a realtor's giant picture on it, I had to laugh at seeing yet another example of what I call Ego Marketing. Ego Marketing is marketing done mostly for the purpose of making you feel better about yourself. Here are a few...
Now Marketers Know When You're Lying
I've long told you that buyers are liars. Here you can read my previous post about it. But now they're busted. There's now technology that gets into the human body chemistry that can tell if buyers actually really like an ad or if they're still lying....
Differentiate or Die
You always thought I was blowing hot air when I told you that you have to stop twinning your competitors as a small business, didn't you? You thought "oh, that short blond girl doesn't know what she's talking about, I'm making my numbers fine. The sales are rolling...
Who You Are Is More Important Than What You Say
I can hardly believe that I'm saying this. As a messaging expert who makes her living teaching businesses what to say, I would never have thought I'd tell you that your message is less important than anything! However, after speaking at Nasdaq this week, I'm going...
5 Hated Sales Email Mistakes
Recently, I've been keeping terrible sales emails I get just to turn it into a lesson for my clients. Sales email mistakes are the norm. For some reason, sales reps and marketing departments seem to think that committing the below mistakes are a sure-fire way into...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
