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Cold Email Mistakes

Cold Email Mistakes

Should you even be writing cold emails? Well the statistics say yes. Email usage is going to increase by almost a Billion users by 2022 and the ROI is great. For every $1 you spend on email marketing, you get a whopping $32 back! That number is strangely $49 for...

Does Look-At-Me Marketing Work?

Does Look-At-Me Marketing Work?

As I was rehearsing to do my speech this weekend at the Harvard Club of Boston, I saw a fascinating post by a business guru that really triggered my mind. In the middle of my heart palpitations prepping for my own Look-at-me-marketing opportunity, I had a giant...

The Disney Magic

The Disney Magic

After speaking at the first ever Disney Institute’s Women’s Leadership Summit, I got a chance to truly glimpse the Disney Magic. As a business consultant and Mom, I was fascinated to see the business end of Disney in action. What I saw was astounding.Here are just...

Agony of Handcuffed Speakers

Agony of Handcuffed Speakers

I sat there waiting for my turn as the 9th speaker in a TEDx style conference. All the previous speakers were corporate sponsors of some kind. People who had been sent there with approved presentations produced most likely by someone else. They desperately wanted...

A Buyer's Rant

A Buyer's Rant

A few weeks ago, I had the privilege of speaking at a Procurement Conference. This is where small businesses are paired up in various forms of meetings with large corporate buyers. My topic was called "Twinning Your Competition: Why 86% of Buyers Can't See the...

Guilty of Ego Marketing?

Guilty of Ego Marketing?

As I drove by another bus shelter ad with a realtor's giant picture on it, I had to laugh at seeing yet another example of what I call Ego Marketing. Ego Marketing is marketing done mostly for the purpose of making you feel better about yourself. Here are a few...

Differentiate or Die

Differentiate or Die

You always thought I was blowing hot air when I told you that you have to stop twinning your competitors as a small business, didn't you? You thought "oh, that short blond girl doesn't know what she's talking about, I'm making my numbers fine. The sales are rolling...

About Chala

Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients