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Guilty of Ego Marketing?
As I drove by another bus shelter ad with a realtor's giant picture on it, I had to laugh at seeing yet another example of what I call Ego Marketing. Ego Marketing is marketing done mostly for the purpose of making you feel better about yourself. Here are a few...
Now Marketers Know When You're Lying
I've long told you that buyers are liars. Here you can read my previous post about it. But now they're busted. There's now technology that gets into the human body chemistry that can tell if buyers actually really like an ad or if they're still lying....
Differentiate or Die
You always thought I was blowing hot air when I told you that you have to stop twinning your competitors as a small business, didn't you? You thought "oh, that short blond girl doesn't know what she's talking about, I'm making my numbers fine. The sales are rolling...
Who You Are Is More Important Than What You Say
I can hardly believe that I'm saying this. As a messaging expert who makes her living teaching businesses what to say, I would never have thought I'd tell you that your message is less important than anything! However, after speaking at Nasdaq this week, I'm going...
5 Hated Sales Email Mistakes
Recently, I've been keeping terrible sales emails I get just to turn it into a lesson for my clients. Sales email mistakes are the norm. For some reason, sales reps and marketing departments seem to think that committing the below mistakes are a sure-fire way into...
How To Stop Buyers From Cancelling Your Meetings
My frustrated new client exploded "Chala, I can't believe the buyer cancelled another follow up meeting! It took me months to get these guys to give me a chance to do a product demo and now I have to go back to the drawing board to drum up another meeting! Where am...
Are You Doing Throwing Spaghetti At The Wall Marketing?
What the heck am I going on about now, you ask? Well, so many new clients say to me "I've tried it all, Chala. SEO, new website, expensive magazine ad, FaceBook advertising, outsourced LinkedIn content guy from the Philippines, call centres to do cold calls to set...
Our Pitch Sucks But We're Growing Anyway
I've been conference coaching for the past 2 days. Conference Coaching is where I give free advice for a private, 20 minute session to a company's CEO about what they can do to sell or market better. One of the common things I've been hearing from CEOs is that they...
People Need What I'm Selling, Right?
No buddy, they don't. One of the most important things that I teach my clients is that, sadly, the world isn't always looking to buy what they're selling. It's a low blow, a crushing disappointment and a bummer but there you have it. Why is that and what can you do...
Sorry We Only Work With Big Brands
When my interior designer clients told me about this objection that they'd gotten from big brand hotels, I had to stop myself from shouting 'liar, liar pants on fire!'. Because having purchased services for mammoth brands for 2 decades, from both big vendor brands...
Nobody Opens My Emails
No, I don't mean that people don't open MY emails, hello-you're reading this aren't you? No, it's just that I hear this complaint about a 100 times a day in my line of work. From frustrated clients, from business owners and even from my own dear Mother! Here's why...
Too Small To Differentiate Against a Giant?
Think again. You are NEVER too small to compete against anyone! Which is why I LOVED this latest story about how Best Buy, the electronics retailer who was on the verge of banktrupcy is actually growing because of a key differentiator against their giant competitor...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
