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7 Differentiators Buyers Don't Care About
Even my 9 year old likes to hear that he's different and that we love him the best out of anyone. However, in business that difference is hard to achieve. Here's how I know...In preparation for a training I'm doing on Differentiating Marketing Messages, I...
Unfortunate Elevator Pitches I Can Never Un-hear
I recently came back from a Women's Diversity Conference where I keynoted about how to Pitch and then had the pleasure of listening to hundreds of women entrepreneurs pitch to corporate buyers. The experience was a mixed one. In some cases, my advice had landed...
3 Reasons To Never Email Your Price
One of the first things we change when we start working with new clients is the way they're doing their sales meetings and subsequent proposals. And, you guessed it-it's often because they're emailing proposals and pricing at the drop of a hat (or rather, at the...
Technology Isn't The Innovation, Value Is
Having just come back from the largest tech marketing conference in Canada DX3, my mind is whirling. The number of innovations that I saw were impressive. In every presentation, there was a clear message: it's not about the amazing technology you bring to an...
Stuck in Boots On A Beach
Yeah that happened. The things that went wrong on this trip were so mind boggling that I had to share the multitude of sins in my blog. I hope you, as business owners (and fellow travellers) can learn from this story. The Slap In The Face It all started when my...
The Hilarious Targeting Of Women For New Products
When I read about the new Doritos (my former employers) product targeting women, I had a terrible flashback to a similar new product launch by yet another former employer. That's right...the BIC For Her Pen. What's up with launching gender-based products, you ask?...
The Amazing Power of Quiz Marketing
Ever seen one of those "Are You Good In Bed?" quizzes in Cosmo magazine when you were young (and wondered who actually takes those quizzes?) Well, that was my introduction to the great world of quizzes. Now, decades later, who would've thought that I'd be using...
You Can All Hear Me, I Don't Need That Mic, Right?
The need for invisibility that I see in business owners is so incredibly detrimentally pervasive that I've decided to catalogue all the ways CEOs self-sabotage their marketing in this blog. Refusing the Mic Whenever I see a (mostly woman) CEO get introduced and...
Your Prospects Don't Care About Your Products or Services
How crazy can a person be to tell you that your baby that you've spent endless blood, sweat and tears creating-the very thing that you sell for your livelihood isn't what your prospects care about. Well, I'm here to tell you as a former purchaser of corporate...
3 Terrible Trade Show Banner Mistakes
After doing too many trade shows for the past 20 years when I worked as a marketing and brand manager for brands like Pepsi, Pizza Hut, Smirnoff and Playtex, I learned a thing or two about what NOT to put on your trade show banner. Here are the 3 terrible banner...
Why Do I Always Have To Disagree With The Speaker?
Ok. Let me qualify that before I sound insane: I don't disagree with ALL speakers I listen to but if they're talking about marketing, a huge helping of scepticism and a giant case of 'I don't agree with you' can't help but gather in my guts. Here's one example: A...
Does Your Logo Help You Sell More?
How many times have you been asked what you think of someone's new logo and to pick one out of a handful of finalists? I'd bet a lot! Every time an acquaintance asks me for my opinion on what I think of their logo, it reminds me of all the things that are...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
