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What On Earth Do I Blog About
If I had a dollar for every time I heard this complaint from a client or any other business owner, I could retire and set up a life in Jamaica tomorrow. People are writhing in the pain of this question and refusing to do anything about it. Well, here's a fool proof...
Only 2% of Cold Calls Get An Appointment
And yet my you're still doing it, aren't you? It boggles my mind how most business owners I meet are still thinking that prospecting and business growth equal cold calls. And they break out into a sweat over it. And of course, naturally they refuse to do it. Well,...
Still Refusing To Put Your Picture On Your Website?
A common fight I have with all my clients is about their refusal to put their picture on their company website's landing or even About page. In fact, not only do the clients themselves balk at my suggestion, their marketing teams do as well. Well, there are now 4...
You Don't Fight Bad Habits With Insight
Jenny wanted to grow her consulting business. She was getting plenty of referrals but it wasn't enough to double her business, which is where she wanted it to go. Because she felt like the missing piece was knowledge, over time she spent countless dollars with...
Can Brand Persona Alone Get You Clients?
No. Brand Persona alone can't get you clients or a job. Here's why: I just saw a viral Millennial job application video where the young lady in question SANG (yes, you read that right!) her application in a video and posted it to LinkedIn. It got tons of shares and...
Every $1 Spent On Email Marketing Gives Back $44
Are you still resisting doing newsletters or creating blogs to send to prospects through email marketing? Sadly, the stats are against you. People do read emails and they do buy from them. Even if you're in the high value kind of business I'm in, emails open doors....
7 Differentiators Buyers Don't Care About
Even my 9 year old likes to hear that he's different and that we love him the best out of anyone. However, in business that difference is hard to achieve. Here's how I know...In preparation for a training I'm doing on Differentiating Marketing Messages, I...
Unfortunate Elevator Pitches I Can Never Un-hear
I recently came back from a Women's Diversity Conference where I keynoted about how to Pitch and then had the pleasure of listening to hundreds of women entrepreneurs pitch to corporate buyers. The experience was a mixed one. In some cases, my advice had landed...
3 Reasons To Never Email Your Price
One of the first things we change when we start working with new clients is the way they're doing their sales meetings and subsequent proposals. And, you guessed it-it's often because they're emailing proposals and pricing at the drop of a hat (or rather, at the...
Technology Isn't The Innovation, Value Is
Having just come back from the largest tech marketing conference in Canada DX3, my mind is whirling. The number of innovations that I saw were impressive. In every presentation, there was a clear message: it's not about the amazing technology you bring to an...
Stuck in Boots On A Beach
Yeah that happened. The things that went wrong on this trip were so mind boggling that I had to share the multitude of sins in my blog. I hope you, as business owners (and fellow travellers) can learn from this story. The Slap In The Face It all started when my...
The Hilarious Targeting Of Women For New Products
When I read about the new Doritos (my former employers) product targeting women, I had a terrible flashback to a similar new product launch by yet another former employer. That's right...the BIC For Her Pen. What's up with launching gender-based products, you ask?...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
