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From Invisible to Influencer in 2026
Here's a wake-up stat: 78% of companies who post content on LinkedIn outsell their silent partners who just lurk. If 2026 is your year to stop watching and start sharing your expertise, listen up. Of course, visibility goes beyond just social media. It's keynotes you...
Strategic Gifting: The Door-Opener Corporate Buyers Can’t Ignore
Today I'm talking about gifting - but not client gifts for Christmas. I'm talking about strategic gifting to future clients, to your prospects, and it's working with tremendous success for my clients right now. I want to lift the curtain and show you how it's done:...
Stop Buyer Ghosting: Why 71% Ghost You After Demos
Buyer ghosting - if you're unfamiliar with this term, you probably don't know a millennial, because I'm pretty sure they coined it. It's the lack of communication after calls, even when buyers promise interest or indicate willingness for next meetings. According to...
How To Waste LinkedIn
I love this topic because every single day I see people - including my clients at The Repositioning Expert - wasting LinkedIn. When you consider the history, LinkedIn was invented around 2000, really came into being in 2002, and didn't hit 10 million users until 2007....
Does a Strong Personal Brand Kill Your Exit Valuation?
As a former brand manager and current marketing strategist at The Repositioning Expert, I'm deeply invested in this controversial topic. Personal branding (think founders like Elon Musk or Richard Branson having huge visibility behind their own names), creates...
You’re Not Too Proud to Sell – You’re Too Scared
Today's topic just poured out of me after 13 years of running The Repositioning Expert and working with Founders of every size of business from developing to very successful, very large ones. These CEOs all want one thing for their company: to be bigger. Many are...
The AI Bubble: Why 96% of Companies See No Transformation Despite $98 Billion Investment
This topic fascinates me because it touches every one of my clients at The Repositioning Expert. Everyone's looking at AI as a super-niche opportunity - it's the number one buzzword driving massive growth. But here's the uncomfortable truth from a massive global study...
How to Push Back on Client Burnout Without Losing the Account
This week's topic isn't about marketing, but after 18 years in corporate managing people and being managed, plus 13 years helping clients with The Repositioning Expert, I tackle all sorts of business issues. A business owner I met in New York last week is terrified to...
Stop Using Old Sales Tactics: How Millennials Are Changing B2B Buying
I'm writing fast today because I have a call in 10 minutes - but this stuff is too important not to share! As a 56-year-old who spent 18 years in corporate marketing, I know exactly how the old ways worked. I still see my clients using outdated sales tactics that...
The Authenticity Paradox: When Being Yourself Hurts Your Business
For years, I've preached authenticity in marketing. Be yourself! Show up as you are! Brené Brown's research confirms people feel better when they're true to themselves. But a new book by Columbia University psychology professor Tomas Chamorro-Premuzic called "Don't Be...
When Your Differentiator Is Losing You Money: A Strategic Fix
After a whirlwind week of five speeches - from Capital One's Envision Summit in Richmond to keynoting at Disney Boardwalk in Orlando - one question stuck with me. A printing company owner stood up in a room full of business owners and asked something brutally honest:...
B2B Buyer Psychology: Why 95% of Decisions Are Subconscious
As I prepare for a packed week of conferences - from Capital One's Envision Summit in Richmond to the Go for the Greens keynote in Orlando (yes, I bought golf attire!) - I've been diving deep into buyer psychology. Harvard professor Gerald Zultman discovered something...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
