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Stop Spending Another Dollar on Marketing Until You Read This
Constant Contact just dropped research that should terrify every B2B CEO: 89% of small businesses measuring marketing ROI are unsure if their strategy actually worked. Even worse? A quarter don't even know where their leads come from. After spending 18 years doing...
Why AI Is Killing Your Website (And What to Do About It)
Although it looks like a human is killing your website in this photo, it's actually your own computer doing it--namely AI is killing your website. Let me tell you why - yes, it's true according to Harvard Business Review research on the effect of ChatGPT, Gemini, and...
68% of Small Business CEOs Are Increasing Marketing Spend in 2026
I'm wearing my Superman t-shirt today because all my summer clothes are in lost luggage somewhere between Jamaica and Toronto - yes, we brought freezing weather to the Caribbean last week. But I came home to really nice news: 68% of small business CEOs are increasing...
How My Client Won a Multi Million-Dollar Contract
I'm jubilant with pride - just got off a call with a client who won a million-dollar contract (actually much bigger, but her profit will be that). I'm taking you through how she presented, what she did, and what she wishes she did. I can't disclose who she is yet...
5 Businesses Banks and Investors Fund in 2026
It's incredibly hard to get money from investors and banks, especially for the minority women business owners I work with at The Repositioning Expert. But according to Inc. Magazine, some businesses are statistically getting approvals for funding much faster in 2026...
Trigger Events: The 74% Sales Win Secret
Research shows trigger events win 74% more sales meetings than any other approach. What are these? Trigger events are moments of importance to your prospects that accelerate their need for your help: mergers, leadership changes, new hires, new territories, new...
What’s Keeping Business Owners Awake in 2026
I've been binging on materials about sleep, health, and fasting (you heard about my 40-hour fast last week). Once my social media feed algorithm gets me, I go down knowledge tunnels about staying young and vital. While my job is marketing and business development, my...
From Invisible to Influencer in 2026
Here's a wake-up stat: 78% of companies who post content on LinkedIn outsell their silent partners who just lurk. If 2026 is your year to stop watching and start sharing your expertise, listen up. Of course, visibility goes beyond just social media. It's keynotes you...
Strategic Gifting: The Door-Opener Corporate Buyers Can’t Ignore
Today I'm talking about gifting - but not client gifts for Christmas. I'm talking about strategic gifting to future clients, to your prospects, and it's working with tremendous success for my clients right now. I want to lift the curtain and show you how it's done:...
Stop Buyer Ghosting: Why 71% Ghost You After Demos
Buyer ghosting - if you're unfamiliar with this term, you probably don't know a millennial, because I'm pretty sure they coined it. It's the lack of communication after calls, even when buyers promise interest or indicate willingness for next meetings. According to...
How To Waste LinkedIn
I love this topic because every single day I see people - including my clients at The Repositioning Expert - wasting LinkedIn. When you consider the history, LinkedIn was invented around 2000, really came into being in 2002, and didn't hit 10 million users until 2007....
Does a Strong Personal Brand Kill Your Exit Valuation?
As a former brand manager and current marketing strategist at The Repositioning Expert, I'm deeply invested in this controversial topic. Personal branding (think founders like Elon Musk or Richard Branson having huge visibility behind their own names), creates...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
