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4 Body Language Cues You Need to Know When Networking
Networking shmetworking. You need strong body language everywhere in your business: when you meet suppliers, potential clients. You even need it at weddings and bar mitzvahs for God's sake! So read some great tips about what you need to keep in mind when networking...
Does this make me a tease? You be the judge!
A question I often get from clients is “how do I avoid giving away the whole secret of what I do in my blogs or videos?” It’s really a critical question because who’s going to buy the cow if you already gave them the milk? (a gross thought really, who wants a cow?...
The Biggest Mistake I Ever Made
As a small business marketing coach, I talk about my mistakes all the time since I made so many of them since I want people to learn from them. This one mistake I’m thinking about was so big that it kept me exhausted and starving in my business! Here it is—ready?...
The Networking Mistake Most Entrepreneurs Make
I'm a reformed anti-networker. That's because I had a horrible experience at my first networking event when the woman I tried to talk to accused me of trying to sell her and left the room. I've since come to understand the real power of networking. It's about...
Lessons from Paula Deen: How What You Say Can Damage Your Brand
I'm a huge proponent of being yourself as part of your brand for your business. Authenticity and truth need to be at the core of what you say and do. It doesn't matter if what you say is hurtful or controversial, there are still people who will love your brand if...
How would you explain what you do to a 4-year old?
"If You Can't Explain It Simply, You Don't Understand It Well Enough" I love this quote by Albert Einstein. In my opinion, it points to the number one problem I see in businesses I meet all day, every day. Business owners can't simplify expressing who they help and...
Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content
Jason Fell's story in the Entrepreneur magazine is based on a talk he attended (and I also attended!) by thought leader Jonah Berger who wrote a book called Contagious: Why Things Catch On (Simon & Schuster, 2013) He made really compelling cases for why some...
Would Anyone Care If You Disappeared?
Sometimes when I was in a snit about an argument I had with my family, I’d slink into a corner and fantasize about just running away (not to the circus but you get the idea). I wondered if anyone would care if I disappeared and how long it would take for them to...
The Beatles were right – you can’t buy love
A lot of small businesses are pouring dollars into campaigns to win the hearts, minds and wallets of their clients. I’m here to make a bold statement (as I am known to make) that often, they are wasting their money. You Can’t Make People Love You In high...
The Best Marketing Advice You're Forgetting to Follow
I loved this article in the Entrepreneur Magazine by Colleen DeBaise about good marketing advice that we've just plumb forgotten! I am constantly remembering really basic things I knew to succeed in my marketing. For example, sometimes I get too busy to look at...
Are you being too clever for your customer?
A good friend bravely took the plunge into entrepreneurship after over a decade spent working for “The Man”. The first thing she did like any business owner was not to get a business strategy or to make a marketing plan. She went and got a graphic designer to...
When My Husband Cheated!
Wait—My Andy would never cheat on me. But he did cheat on his bootcamp class. Here’s the story: My darling hubby and I had been faithfully going to the same bootcamp fitness class for over 5 years. That’s when things started to go wrong. New Kid In Town One week on...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
