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Why Richard Branson and Anthony Robbins are Great Marketers and You're not
When you look at top marketers like Richard Branson or Anthony Robbins, you will see some similar beliefs that result in similar behaviours which you may not share right now. Here's a look at some that you just may want to adopt for your very own small business. 1....
'Your Logo Looks Like a Toilet'
When the University of California tried to update its 144 year old too busy and too stuffy logo, things almost went down the drain. Pun intended. The new logo was likened to an omelet swirling at the bottom of a toilet. The incident went so far as to inspire a...
Be a Stalker
When a tiny product research company called Metric Labs wanted the attention of their ideal client, a hardware heavyweight named Griffin Technologies, they had to resort to stalking. Metric tried every warm contact they had but simply couldn’t reach the CEO....
Are You An Askhole?
I loved this title and article by Erika Napoletano in Entrepreneur Magazine because these 3 things happen to me regularly and I myself was guilty of them at one point or another. Take a read to see if you're also an Askhole (someone who asks inappropriate things...
Are You Jumping In To Your Marketing?
http://www.youtube.com/watch?v=N-LCg2O5Fak I was walking down the street at lunch today and saw the sad story of so many failed businesses on my way. Upended barber's chairs in an abandoned hair salon, dusty stones lined along a chiropractic pain clinic storefront,...
Big Presentation? 5 Rookie Mistakes to Avoid
It's an unwritten rule that all rock stars, even really ugly ones (no names needed) get a lot of girlfriends simply because they're rock stars. The same can be said of small business owners who public speak and getting clients. Any entrepreneur who speaks publicly...
4 Body Language Cues You Need to Know When Networking
Networking shmetworking. You need strong body language everywhere in your business: when you meet suppliers, potential clients. You even need it at weddings and bar mitzvahs for God's sake! So read some great tips about what you need to keep in mind when networking...
Does this make me a tease? You be the judge!
A question I often get from clients is “how do I avoid giving away the whole secret of what I do in my blogs or videos?” It’s really a critical question because who’s going to buy the cow if you already gave them the milk? (a gross thought really, who wants a cow?...
The Biggest Mistake I Ever Made
As a small business marketing coach, I talk about my mistakes all the time since I made so many of them since I want people to learn from them. This one mistake I’m thinking about was so big that it kept me exhausted and starving in my business! Here it is—ready?...
The Networking Mistake Most Entrepreneurs Make
I'm a reformed anti-networker. That's because I had a horrible experience at my first networking event when the woman I tried to talk to accused me of trying to sell her and left the room. I've since come to understand the real power of networking. It's about...
Lessons from Paula Deen: How What You Say Can Damage Your Brand
I'm a huge proponent of being yourself as part of your brand for your business. Authenticity and truth need to be at the core of what you say and do. It doesn't matter if what you say is hurtful or controversial, there are still people who will love your brand if...
How would you explain what you do to a 4-year old?
"If You Can't Explain It Simply, You Don't Understand It Well Enough" I love this quote by Albert Einstein. In my opinion, it points to the number one problem I see in businesses I meet all day, every day. Business owners can't simplify expressing who they help and...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
