BLOG
Branding Lessons from the Oscars
I'm a huge (and frustrated since I can't see as many as I want) movie buff. So as a small business owner who helps entrepreneurs with their branding, I look for lessons in branding from the movies. What better place to look at than the Oscars? Here are some great...
Are You A Conversational Gymnast?
If you're a small business owner like me and you want more clients, like it or not-you're probably talking to a lot more people than you ever did in your life! I talk to clients, I talk to potential clients, I talk to other small biz owners, I talk to people who...
Should You Be Anti-Valentine's?
It might seem like a very odd sentiment to be anti-Valentine's for a romantic fool like me but I have my reasons. If I get another email or newsletter with a LOVE theme this week, I'm going to literally throw up like my 3 year old did last night at daycare (yes,...
Project a Successful Image: 7 Ways
In my world of marketing my own business, image is everything. It is the packaging to your product. It is the first impression and sometimes only impression someone will have of your business. Projecting a successful one takes some planning. Check out these tips...
Turn Customers Into Your Best Salespeople: 4 Tips
As a small business coach, I dream of the day when I no longer will have to lift even my pinky finger to market myself because my clients and customers will be doing it for me. Here are some brilliant ways to tap into your best kept sales and marketing...
A Lesson in Crisis Communication From Beyonce
I'm not American nor am I a sports fan but I'm a fan of gutsy and creative ways to solve pr headaches for a business. As a busy entrepreneur, I don't know if you were aware of the pr crisis that Beyoncé faced when it was found out that she lip-synched at President...
How Smart Companies Use PR to Get the Word Out
It's pretty common knowledge that PR is the cheapest way for small businesses to market themselves. All it takes is spinning an interesting and timely story to the right media outlet whose audience is interested in your story. Here are some more tips to mesmerize...
Suck At Keeping Your Word? You Could Be Losing Customers
I am not a Trekkie (although I’m married to one) and yet somehow I’ve coined the phrase “Say-Do Continuum” in observing my fellow humans. The Say-Do Continuum is a phenomenon when a person actually does something as he promises to (Do) and tells you (Say) what...
Lunch Meetings: 5 Reasons They Work
One of my New Year's Resolutions this year is to spend more time face to face with clients, prospects and other small businesses I can partner with. This is a perfect article if you've been thinking along the same lines. Here are some compelling reasons to have a...
Can Lance Armstrong Rebuild His Brand?
Along with the rest of North America, my husband and I sat captivated by Oprah's interview with the man who'd defied all odds and risen to unbelievable heights of success. Now he was confronting a ton of lies he told with a stoic grimness. As a brand marketing...
Co-Marketing: Twice as Nice or Double the Trouble?
I love weddings and the concept of partnership. One is the loneliest number, after all. So just like real life marriages, how come some brand partnerships go bad? Here's a great article about just that: Danger arises, though, when partners have very different...
Is Your Personality Attracting Customers?
“Chala, Chala, Chala!” my boss shook his head as he sighed in disappointment at my questionable joke during a meeting with one of our suppliers. The poor man was fond of me and he was also used to me but as he’d disclosed at my recent performance review, he didn’t...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
