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Where Is Your Website Focus: You or Your Prospect?
I dare you to go look at any website, especially if it's a service based professional's website and they'll be talking about themselves. Don't worry, this self-obsessed communication isn't only on websites but can also be found in networking meetings, parties or...
4 Leadership Lessons from Steve Jobs
I have never been a fan of Apple. I only switched to the iPhone several months ago out of sheer anger and frustration over my 3rd Blackberry pearl button breakdown. Then it happened and I fell in love with my iPhone. I now see what all the hype is about. So simple...
4 Creative Ways to Grow Your Business Using the Web
I absolutely loved this article about creative ways to grow your business. I didn't know about half of these ways! Check them out below: Sign up to be a pick-up zone for Amazon. While traveling recently, I was surprised to find Amazon had an option to select a...
Are you doing the right things?
http://www.youtube.com/watch?v=HTWbMZeXv5Y As small business owners, we need to constantly be doing the right things to be selling and marketing to get new clients each moment of every day. At least that's how it feels to me. Every activity or event that I...
5 Tech Time Wasters and How to Avoid Them
Even as a small business growth coach, I am the least technical person you'll meet. Every time my computer obsessed dad would call me over to tell me about a new and amazing thing he'd found online, I'd glaze over and paste a polite smile on my face. Poor guy. When...
Shock yourself—make a decision
A liability One of the biggest liabilities of a small business owner is his or her inability to make quick and effective decisions. In large corporations, unless you’re top management, this is less of a problem because there’s always someone else who’s got more...
7 Things Your Customers Want Most
It's hard to part a consumer from their dollar these days. In truth, it always was. The new consumer is savvy and has the power of the internet as a research tool to dig into your industry, your competitors and to get the skinny on you. At the end of it all though,...
Inside the Successful Leaders Mindset
Many years ago when I took NLP training, we learned that in order to help clients lose weight, we had to help them to emulate how fit people made their eating decisions. For example, the first thought when a fit person's hungry might be "What would satisfy me until...
Marketing Plan for Existing Clients
I noticed a very interesting phenomenon when I started offering a new service. I noticed that the first people to sign up were my current clients. This got me thinking that perhaps I was forgetting something that I was teaching my clients everyday--that my existing...
A Quick Guide to Making Your Brand's Story More Compelling
I am forever encouraging my clients to Rip off the Mask and be their authentic self to attract more of their ideal clients. Your core values are at the root of why you started your own business. Whether it's to serve or to protect, to entertain or to teach--there's...
3 Tricks for Saying 'No'
One of the loveliest, most capable clients I have heaved sobs of shame and dejection on our last call. For some time now, she had neglected her commitments to herself, her business and yes--to her coach, simply because she was incapable of saying 'no' to clients,...
Fall In Love With Your Business (Again)
Every small business owner has their off days when they're feeling stuck and life is feeling too hard. I really loved this idea of falling in love with your business all over again. Take out a piece of paper, and answer these questions for your own business: The...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
