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3 Things You Wish People Would Say While Networking
As a small business growth coach, I find myself at networking meetings 2-3 times a week. These are some of the things I wish for in my head for someone to sometimes say... 1. Excuse me, you have something black in your teeth This one killed me as I got into my car one...
How to Build Customer Loyalty in 2013
Isn't it the ultimate goal of every small business owner to make customers become slaves to their fashion. To have their clients tatoo their names? To become lifelong raving fans? Yes yes and yes. I really loved this very simple and short and kinda funny article about...
Take a Guilt-Free Holiday Break
I have holidays on the brain. I've picked December to be the month of re-engaging with all my clients and important networks face to face for the first time this Holidays Season. No, this is not a new client aquisition strategy and it's not a hard sell approach but...
Best 3 Gifts You Can Give
My husband is out shopping with our 3-year-old as I work today. I have no doubt that he's shopping for me. Here are 3 free and wonderful gifts you can give for the holidays or at any time. Not to be like a cheesy commercial but these gifts that are mentioned in the...
Why Shorter Is Sweeter (& Always More Efficient)
I'm only 5'3" so naturally I would subscribe to the notion that shorter is sweeter but even as a small business coach I think this idea is key to good communication. A client sent a sell sheet she'd made for a new program she was offering. It was pages and pages long....
Gifting Customers: Dos & Don'ts
This week I was finally going to be face to face with a client of 2 years. As a small business coach who mostly works with clients by phone, I'd never met him. With great excitement, I gave him the gift I'd had prepared especially by a new gift basket...
7 Steps to Become an Authority in Your Industry
As a small business marketing coach, I've been beating the drum of focused niching for as long as I can remember. Picking just one group of people to serve and to talk to them about only one thing I do, for most people is really really hard. The major reason why you...
Too scared to lose your (video) virginity?
If you know that YouTube is now the #2 search engine after Google and feel guilty of still not having made your own video, you need help to lose your video virginity and I’m here to help! Video’s the way I don’t need to convince (I hope) that you need to put your mug...
Eyeing an Industry Conference? Here's How to Tackle It
When I worked for a big corporation, conferences were fun ways to get out of the office, see the competitiors' new stuff and learn cutting edge new things about my industry. Now that I own my small business, it is a well thought out and long-planned major client...
How to Get Anyone's Attention
As a straight talking Marketing Coach for Small Biz, what I do all day everyday is to help my clients get their clients' attention. It is the most primitive and basic definition of marketing. Here are some really cool tips on how to do exactly that: 1. Get to Know Me...
The Power of a Single Compliment
Unbelievable but true, if you pay even just one compliment to someone you work with, it might improve their performance. Read about this fascinating study below: In a recent study conducted by Japanese scientists, researchers found that people tend to perform a task...
No. 1 Marketing Mistake You're Making
Bet you didn't even know that when you're measuring your success by the number of likes and follows and clickthroughs, that you may only be achieving short term success. The following article claims that the number one mistake small business owners are making is to...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
