by Chala | Apr 10, 2023 | Marketing
Having come from two consecutive procurement conferences this month, I can tell you as a certainty that buyers are tired. What exactly is ‘buyer fatigue’? it’s disillusionment. It’s burn-out from seeing too many pitches that go nowhere....
by Chala | Mar 8, 2023 | Marketing
Non-decision makers are the people who might love you and want to buy from you but their hands are tied. There are two reasons I can think of why you’d ever have to sell to a non-decision maker. One is when you simply can’t get to them, ie. your contact...
by Chala | Feb 27, 2023 | Marketing
Trust and establishing a connection with your networks is what gets you into a sales conversation. A recent research in Psychology Today found that there are 6 habits that break a connection during conversations. Here are a few of them and a look at those that affect...
by Chala | Jan 26, 2023 | Marketing
One of the biggest struggles of small businesses selling to large corporations is the inability to get a decision maker’s attention or time. It’s the first hurdle that we overcome with my clients since our first month’s work involves doing one on one...
by Chala | Dec 15, 2022 | Marketing
Have you been wracking your brain about why your marketing ROI is in the toilet? Wonder no more…Hubspot surveyed 1200 marketers recently and almost half (42%) only knew their target audience’s basics like demographics, name and location. Less than half...
by Chala | Nov 24, 2022 | Marketing
I’ve attended 3 procurement events in the last 3 weeks and all had one thing in common: small businesses vying for corporate buyer attention. In my observations, I divided the people who got and lost that attention from those who turned it into an actual...
