by Chala | Nov 2, 2023 | Marketing
Getting new leads is the number one business challenge of all small business owners. They are pretty good at closing the deal once they can get in front of decision makers but they are stumped about how to get more meetings. After trying LinkedIn bots, sales funnels,...
by Chala | Oct 19, 2023 | Marketing
Asking a friend has a whole new meaning when it comes to buying. In fact, Nielsen research says that 92% of consumers say that they look for peer recommendations. It’s no different in B2B buying. In this world, testimonials and reviews are the second most...
by Chala | Oct 5, 2023 | Marketing
Less than a fifth of marketers think that cold calls still get leads (Hubspot research). Why is this happening and what should small businesses be doing instead? Generational Preference By 2025, three quarters of the work force are going to be Millennials. Yes, those...
by Chala | Sep 20, 2023 | Marketing
Recently I did a post on the fact that buyers bounce from your presentation in 15 seconds. How do you stop them in their tracks and make them pay attention from the start? Say Something Controversial As the hallmark of best-in-class speeches, TED talks provide a rich...
by Chala | Sep 7, 2023 | Marketing
Having written a book called “How to Make Anyone Like You in 7s or Less”, I find it easy to believe that it takes 15 seconds for buyers to look at your presentation deck and decide to ‘bounce’, ie. ignore it. Here are some other eye-popping...
by Chala | Aug 21, 2023 | Marketing
I have been the conference queen this year (luckily) and have been seeing all sorts of swag cross my path. Money and thought has been poured into a lot of them but sadly most are not strategic or memorable. Except one that was handed to me by coincidence from a recent...
