by Chala | Oct 5, 2023 | Marketing
Less than a fifth of marketers think that cold calls still get leads (Hubspot research). Why is this happening and what should small businesses be doing instead? Generational Preference By 2025, three quarters of the work force are going to be Millennials. Yes, those...
by Chala | Sep 20, 2023 | Marketing
Recently I did a post on the fact that buyers bounce from your presentation in 15 seconds. How do you stop them in their tracks and make them pay attention from the start? Say Something Controversial As the hallmark of best-in-class speeches, TED talks provide a rich...
by Chala | Sep 7, 2023 | Marketing
Having written a book called “How to Make Anyone Like You in 7s or Less”, I find it easy to believe that it takes 15 seconds for buyers to look at your presentation deck and decide to ‘bounce’, ie. ignore it. Here are some other eye-popping...
by Chala | Aug 21, 2023 | Marketing
I have been the conference queen this year (luckily) and have been seeing all sorts of swag cross my path. Money and thought has been poured into a lot of them but sadly most are not strategic or memorable. Except one that was handed to me by coincidence from a recent...
by Chala | Jul 27, 2023 | Marketing
How unfair is it that you have the ability to sky rocket your business success by public speaking, and yet 75% of the population are afraid to do just that. If you’re one of the few that have overcome your speaking reluctance to grow your business as I have,...
by Chala | Jun 29, 2023 | Marketing
Ever heard of the 43:57 Rule? It has to do with how less talking actually converts to more sales. Here’s how: Why We Talk More Research shows that talking activates the same pleasure centres as cocaine, sex and food. (Source: Mini Philosophy, Johnny Thompson)....
