by chala | Jun 13, 2018 | Marketing
In my efforts to help my clients grow their businesses, I have to work especially hard to get them to stop simply emailing prospects. After all, they like email because it’s easy, it’s safe and there’s hardly any rejection involved, right? I mean my...
by chala | Jun 7, 2018 | Marketing
If I had a dollar for every time I heard this complaint from a client or any other business owner, I could retire and set up a life in Jamaica tomorrow. People are writhing in the pain of this question and refusing to do anything about it. Well, here’s a fool...
by chala | May 10, 2018 | Marketing
And yet my you’re still doing it, aren’t you? It boggles my mind how most business owners I meet are still thinking that prospecting and business growth equal cold calls. And they break out into a sweat over it. And of course, naturally they refuse to do...
by chala | May 4, 2018 | Marketing
A common fight I have with all my clients is about their refusal to put their picture on their company website’s landing or even About page. In fact, not only do the clients themselves balk at my suggestion, their marketing teams do as well. Well, there are now...
by chala | Apr 26, 2018 | Marketing
Jenny wanted to grow her consulting business. She was getting plenty of referrals but it wasn’t enough to double her business, which is where she wanted it to go. Because she felt like the missing piece was knowledge, over time she spent countless dollars with...
by chala | Apr 19, 2018 | Marketing
No. Brand Persona alone can’t get you clients or a job. Here’s why: I just saw a viral Millennial job application video where the young lady in question SANG (yes, you read that right!) her application in a video and posted it to LinkedIn. It got tons of...
