by chala | Mar 16, 2018 | Marketing
One of the first things we change when we start working with new clients is the way they’re doing their sales meetings and subsequent proposals. And, you guessed it-it’s often because they’re emailing proposals and pricing at the drop of a hat (or...
by chala | Mar 9, 2018 | Marketing
Having just come back from the largest tech marketing conference in Canada DX3, my mind is whirling. The number of innovations that I saw were impressive. In every presentation, there was a clear message: it’s not about the amazing technology you bring to an...
by chala | Mar 1, 2018 | Marketing
Yeah that happened. The things that went wrong on this trip were so mind boggling that I had to share the multitude of sins in my blog. I hope you, as business owners (and fellow travellers) can learn from this story. The Slap In The Face It all started when my whole...
by chala | Feb 6, 2018 | Marketing
When I read about the new Doritos (my former employers) product targeting women, I had a terrible flashback to a similar new product launch by yet another former employer. That’s right…the BIC For Her Pen. What’s up with launching gender-based...
by chala | Jan 29, 2018 | Marketing
Ever seen one of those “Are You Good In Bed?” quizzes in Cosmo magazine when you were young (and wondered who actually takes those quizzes?) Well, that was my introduction to the great world of quizzes. Now, decades later, who would’ve thought that...
by chala | Jan 20, 2018 | Marketing
The need for invisibility that I see in business owners is so incredibly detrimentally pervasive that I’ve decided to catalogue all the ways CEOs self-sabotage their marketing in this blog. Refusing the Mic Whenever I see a (mostly woman) CEO get introduced and...
