by chala | Nov 29, 2016 | Marketing
Meeting and intercepting CEOs is HARD. According to statistics, 90% of them don’t return first time voicemails*. In addition, they get on average 100+ emails a day, open just 23%, and click on just 2% of them.** So how are you supposed to get to CEOs when...
by chala | Nov 17, 2016 | Marketing
When I encountered 2 back-to-back instances of ROI based selling getting a negative reaction in my sales meetings, I decided of course that I’d have to write about it. What Is It? ROI (Return On Investment) based selling is simply understanding the cost of the...
by chala | Nov 2, 2016 | Marketing
To post or not to post, that is the answer. Post on social media that is… a 2016 Brandfrog survey revealed that a whopping 75% of respondents believed that C-suite social media engagement makes a brand seem more trustworthy and honest. Worse yet, this number...
by chala | Oct 25, 2016 | Marketing
I am in the business of change. The change of business success, to be precise. Everyday, I’m faced with examples of how and how NOT to cause true and lasting change in a business. The Decision To Change The change to anything, including a business often comes...
by chala | Oct 14, 2016 | Marketing
Your business needs a purpose that’s beyond what it does for people. It needs to identify the purpose (the Why) it’s doing what it’s doing. Such as in the case of my no-nonsense client (let’s call her Lucy), who was a partner in a boutique...
by chala | Oct 3, 2016 | Marketing
You can work tirelessly to get amazing, qualified, top-level leads but if you don’t have the bandwidth or the resources to follow up with them, all your brilliant, beautiful and expensive marketing is all wasted. Let me tell you about some instances of how...
