by chala | Nov 2, 2016 | Marketing
To post or not to post, that is the answer. Post on social media that is… a 2016 Brandfrog survey revealed that a whopping 75% of respondents believed that C-suite social media engagement makes a brand seem more trustworthy and honest. Worse yet, this number...
by chala | Oct 25, 2016 | Marketing
I am in the business of change. The change of business success, to be precise. Everyday, I’m faced with examples of how and how NOT to cause true and lasting change in a business. The Decision To Change The change to anything, including a business often comes...
by chala | Oct 14, 2016 | Marketing
Your business needs a purpose that’s beyond what it does for people. It needs to identify the purpose (the Why) it’s doing what it’s doing. Such as in the case of my no-nonsense client (let’s call her Lucy), who was a partner in a boutique...
by chala | Oct 3, 2016 | Marketing
You can work tirelessly to get amazing, qualified, top-level leads but if you don’t have the bandwidth or the resources to follow up with them, all your brilliant, beautiful and expensive marketing is all wasted. Let me tell you about some instances of how...
by chala | Sep 28, 2016 | Marketing
As a Marketing Strategist, it makes me chuckle when people exhibit signs of real marketing shame. Here are some ways I see small business owners cringing: Business-Card Blues This is when you have some change that’s happened to your business but your...
by chala | Sep 20, 2016 | Marketing
I am the least political person I know. I can’t help it, the topic bores me. Also, I’m Canadian so I have less of a vested interest in the recent elections in the US. However, as a business owner, this guy Trump’s marketing really rings my bell....
