by chala | Dec 8, 2016 | Marketing
Like me, you probably had growth-envy of companies who experienced serious enough expansion to land on the Inc 500’s Fastest Growing Company List. Well, hold onto your jealousy while you read this: Several studies and follow up studies conducted on these winners...
by chala | Nov 29, 2016 | Marketing
Meeting and intercepting CEOs is HARD. According to statistics, 90% of them don’t return first time voicemails*. In addition, they get on average 100+ emails a day, open just 23%, and click on just 2% of them.** So how are you supposed to get to CEOs when...
by chala | Nov 17, 2016 | Marketing
When I encountered 2 back-to-back instances of ROI based selling getting a negative reaction in my sales meetings, I decided of course that I’d have to write about it. What Is It? ROI (Return On Investment) based selling is simply understanding the cost of the...
by chala | Nov 2, 2016 | Marketing
To post or not to post, that is the answer. Post on social media that is… a 2016 Brandfrog survey revealed that a whopping 75% of respondents believed that C-suite social media engagement makes a brand seem more trustworthy and honest. Worse yet, this number...
by chala | Oct 25, 2016 | Marketing
I am in the business of change. The change of business success, to be precise. Everyday, I’m faced with examples of how and how NOT to cause true and lasting change in a business. The Decision To Change The change to anything, including a business often comes...
by chala | Oct 14, 2016 | Marketing
Your business needs a purpose that’s beyond what it does for people. It needs to identify the purpose (the Why) it’s doing what it’s doing. Such as in the case of my no-nonsense client (let’s call her Lucy), who was a partner in a boutique...
