by chala | May 11, 2017 | Marketing
I knew this when I did consumer research for launching new products and the potato chip flavour loved by the majority bombed on the shelves and I know this as I look at the clients I help in their marketing messaging. What buyers say and what they do can be very very...
by chala | Apr 26, 2017 | Marketing
How many pitches have you done to sell your products or services only to be crushed with a rejection? In the world of B2B it never happens that way. It’s often a ‘we’ll think about it’ or a ‘we’ll get back to you”. What I call...
by chala | Apr 19, 2017 | Marketing
Just changing one word in your marketing can change your sales destiny. Here’s how: A 3 letter word Sandra had been trying for years in vain to sell her services as a systems expert. Once inside a company, she could immediately see the inefficiencies in their...
by chala | Apr 14, 2017 | Marketing
If you haven’t heard about the United Airlines incident where an overbooked passenger was violently dragged off the plane then you must’ve been on a nice warm vacation somewhere without social media access (and I wish I were with you!). Both the business...
by chala | Apr 6, 2017 | Marketing
As a B2B messaging expert for mainly service based companies, I keep harping with clients about what pain point they are solving. The interesting thing is, that even a product is a solution to a pain point. The Milkshake That Soothes Clayton Christensen, Harvard...
by chala | Mar 30, 2017 | Marketing
As a messaging expert, one of my biggest pet peeves is that B2B businesses are all doing and saying the same things in their marketing. So much so, that Paul Cupcutt, a LinkedIn expert shared that there are 10 words that he is removing from client profiles. These 10...
