by chala | Aug 11, 2017 | Marketing
This is not a B2B story, but it’s so interesting that I still have to tell it… Imagine taking everything your brand is built on and gambling with it. If that’s not putting a gun to your (brand’s) head and spinning the revolver’s cylinder...
by chala | Aug 3, 2017 | Marketing
You read right, the new Congo coffee is served with a skewer of beef on top. Ewww or Marketing genius? The bigger question for a marketing strategist like me is this: is innovation a more sustainable competitive advantage than expertise? The answer is no, but when...
by chala | Jul 26, 2017 | Marketing
Would your customers save your brand if it was faced with extinction? This question was answered loud and clear for the brand Snopes recently. Snopes.com is the place you go to if you want to check the validity of a piece of news or claim. Anything from absurd...
by chala | Jul 21, 2017 | Marketing
There are lots of signs that a B2B prospect isn’t the best one for you or for anyone. The biggest one in my experience has been the refusal to talk numbers. Here are some stories of how that’s gone down and why your danger feelers should be doing jazz...
by chala | Jul 14, 2017 | Marketing
In my Executive Roundtables I often meet businesses who are doing well. They are undercutting the competition and winning bids left right and centre. Life is good. However, a few years later- a competitor has offered lower pricing or they themselves have grown so much...
by chala | Jul 6, 2017 | Marketing
I almost got teary eyed when I read the news that Volvo was going all electric by 2019, phasing completely out of gas powered cars by 2024. Why? because one of the largest car companies in the world is risking everything they built in 90 years to buckle down further...
