by chala | Sep 23, 2015 | Marketing
What does having a really clearly defined narrow niche in both what industry you target and what specialty you offer have to do with thriving in a recession? The short and surprising (not to me) answer is EVERYTHING.Here’s why: Price Cutting When a business is...
by chala | Aug 25, 2015 | Marketing
I’m sure I am not alone in howling with laughter and disbelief at the things dear Donald is doing and saying lately. However, as a marketer and a small business owner, I have to pay attention to what he’s doing well in his marketing, which is surprisingly...
by chala | Jun 8, 2015 | Marketing
As my practice grows rapidly south of the border, I’ve been chatting to a lot of taxi drivers. They’re upset. Often they have to work longer hours to make the same fare. In some cities, their business is almost reduced to nil. If you travel to the US a...
by chala | Jun 4, 2015 | Marketing
Yes, there it was, the big-planned-for-exciting trade show I’d planned, plotted and saved up for. The day was here. The Show Suzanne Evans was a big deal for me. I’d wanted to meet her for a long time and I wasn’t disappointed. What started...
by chala | May 21, 2015 | Marketing
Yes, there was a time I did take any client with a pulse, even some without. Thankfully those days are gone but I wish somebody had written (or that I had read) an article like this when I started my company 3 years ago! Here are things to watch for when you’re...
by chala | May 20, 2015 | Marketing
My darling hubby and I are determined to become better parents. So we attended a full weekend Parenting Boot camp with a famed child psychologist. We tried everything she taught us in class with our 6-year-old at home and it didn’t work. We quickly decided we...
