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How To Prep For A Sales Meeting

How To Prep For A Sales Meeting

89% of sales meetings fail according to Forrester research. Having lorded over such meetings as a buyer of services for 18 years and having helped clients actually close these meetings for the past decade, here are some important things to consider before your next...
Make Google Loove (not a typo) You

Make Google Loove (not a typo) You

How do you get into fickle Google’s black heart (for those of you who have a love-hate relationship with Google, that is!)? How do you become a favourite searched business owner or business? Well, it all starts and ends with one thing: Becoming a Topic Expert....
Shock and Awe Marketing To Woo A Giant

Shock and Awe Marketing To Woo A Giant

Account Based Marketing, the art of using big budgets and laser focused targeting (hence my use of the term ‘Shock and Awe’) has always existed. Now, it’s hailed as the number one B2B emerging marketing tactic to land giant new contracts. Here are...
Pocketful of Leads And No Time To Follow Up?

Pocketful of Leads And No Time To Follow Up?

A lot of my clients are suffering from this fate. Through years of networking and word-of-mouth, they’ve racked up plenty of leads but they are leaving money on the table because they’re too time-starved to call them back. After all, the old saying goes...