by Chala | Feb 11, 2025 | Marketing
After years of speaking at major venues like Nasdaq and the Harvard Club of Boston, here’s a shocking news bomb: buyers tune out just 10 minutes into your PowerPoint presentation. Forbes quoted molecular biologist John Medina on this, and it’s painfully...
by Chala | Feb 6, 2025 | Marketing
After lugging a man-sized banner across North America in a ski bag (true story!), I’ve learned a thing or two about trade shows. Let’s get real – 80% of exhibitors use less than 5% of their budget on pre-marketing, and having tchotchkes on your table...
by Chala | Jan 23, 2025 | Marketing
I want you to close your eyes and imagine sitting back in your office, just waiting for the calls to pour in from qualified corporate executive prospects who are actually willing to schedule meetings with you. Isn’t that heaven? Well, that’s the job of a...
by Chala | Jan 14, 2025 | Marketing
After spending decades working in the trenches on both sides of the corporate buying table, there’s a truth that I’ve discovered: your existing clients are pure gold. Here’s the reality – 91% of successful B2B sales reps are killing it with...
by Chala | Jan 8, 2025 | Marketing
As someone who spent 18 years marketing for giants like Pepsi and Pizza Hut, I can tell you that email marketing still packs a punch – but only if you do it right. Here’s the reality we’re dealing with in 2025: corporate buying teams average seven...
by Chala | Oct 16, 2024 | Marketing
Today, I’m tackling a hot topic: AI in B2B sales and what to do if you’re not using it to sell yet. AI is transforming B2B sales faster than you can say “algorithm” Here are the key areas of impact: 1. Personalization on steroids 2. 24/7...
