by Chala | Apr 23, 2026 | Marketing, Small business growth
The FOMO Is real, but here’s why you can breathe: I’ve been watching every AI presentation, listening to podcasts projecting dangers of AI, and I’ve been in that group of small businesses afraid to be left behind. I have FOMO – fear of missing...
by Chala | Jan 21, 2026 | Marketing, Small business growth
Research shows trigger events win 74% more sales meetings than any other approach. What are these? Trigger events are moments of importance to your prospects that accelerate their need for your help: mergers, leadership changes, new hires, new territories, new...
by Chala | Nov 7, 2025 | Marketing, Small business growth
Today’s topic just poured out of me after 13 years of running The Repositioning Expert and working with Founders of every size of business from developing to very successful, very large ones. These CEOs all want one thing for their company: to be bigger. Many...
by Chala | Sep 17, 2025 | Marketing, Small business growth
As I prepare for a packed week of conferences – from Capital One’s Envision Summit in Richmond to the Go for the Greens keynote in Orlando (yes, I bought golf attire!) – I’ve been diving deep into buyer psychology. Harvard professor Gerald...
by Chala | Jun 5, 2025 | Marketing, Small business growth
Sipping my actual tea today (finally!), I need to address something that’s killing 68% of entrepreneurs’ growth: working only IN their business instead of ON it. Having spent 18 years in corporate marketing before founding The Repositioning Expert, I see...
by Chala | May 9, 2025 | Marketing, Small business growth
Let’s talk about the $38,000 lost in first-time corporate buyer meetings that go nowhere. One of the biggest myths other sales and marketing coaches teach is that a “capability presentation” should focus on you and your company. Dead wrong! The...
