by Chala | Mar 5, 2025 | Marketing, Small business growth
As a buyer of services for giant corporations for 18 years, I saw that B2B Buyers say “no” way more times than they say “yes” to a vendor trying to sell to them. Here are statistically the top 5 reasons why they do that and how to realize where...
by Chala | Sep 5, 2024 | Small business growth
There are so many myths in the world of sales that it stops a lot of small businesses from hitting their goals. And yet having worked as a corporate buyer who bought from companies for 18 years, I can tell you with certainty what these myths are, so that you can avoid...
by Chala | Jul 12, 2024 | Marketing, Small business growth
What do top B2B sales reps do differently than others? LinkedIn and Ipsos Research analyzed over 2000 sales reps and found out. They termed something called “deep sales” habits vs. “shallow sales” habits, referring to the extent of the effort...
by Chala | Dec 8, 2022 | Small business growth
During my last speech, I mentioned that corporate buying deals were taking longer after the pandemic. An audience member asked why so I dug deep for some research about this. It turns out that more than half of B2B execs report an increased timeline. Here it...
by Chala | Oct 20, 2022 | Marketing, Small business growth
A 2022 McKinsey research shows that a quarter of companies don’t grow. In fact, one research found that only a tenth of S&P 500 companies grew over GDP for a period of 30 years! All the research has suggested that growth actually is a Decision. It’s...
by Chala | Jul 27, 2022 | Marketing, Small business growth
I’ve been asked to speak on this topic for a small business group this month. A topic near and dear to my heart, networking has taken a back seat during covid and is trying its best to emerge from the ashes. Regardless of whether you’re still doing online...
