by Chala | Jan 30, 2025 | Uncategorised
As a former corporate buyer for giants like Pepsi and BIC, I need to have a straight talk with you about passive marketing. I see you hiding behind those social media posts and AI-generated blogs! While passive marketing (advertising, content marketing, SEO, social...
by Chala | Dec 16, 2024 | Uncategorised
Selling to corporations is hard. That’s why less people do it. It’s a tough competitive market, with less engaged buyers who are harder than ever to reach. Given all that, what are the top worries for these folks selling to the giants? The Long Sales Cycle...
by Chala | Dec 2, 2024 | Uncategorised
As a sales strategist with extensive experience in B2B environments, I’ve seen how sales reluctance can significantly impact even the most promising companies. Here’s my 5-point advice for owner-operators of $1 million+ revenue B2B service companies to...
by Chala | Aug 24, 2022 | Marketing, Uncategorised
Did you ever think of why anyone would need a potty golf cart? I’ll bet the inventor thought there was a market need for it, am I right? I’m remembering a young interior designer client I had at the start of my business. Her name was Jodie. She had come up...
by Chala | Mar 17, 2022 | Uncategorised
Are you ready to go from tired to inspired marketing that actually gets you a big ROI? Statistics say that the cost of acquiring a new client has gone up by 50% (paid and organic included) in 5 years! (source: Profitwell.com) The main reason for that is that...
by chala | Oct 7, 2021 | Uncategorised
So you’ve got your WBENC certification and you’re looking forward to all the business that’s going to come rolling in from the big corporations. If you’re not sure how to put your shiny new’ diverse supplier’ status to work for you,...
