Marketing Mistake 58: Not Taking Enough Advantage of Social Media

Naked Marketing Podcast with Guest, Jimmy Song

Jimmy is the founder of Programming Bitcoin, which, as its name suggests, teaches programmers everything they need to know about Bitcoin and the cryptocurrency space. He now works with various companies that trade in or have some stock in the currency.

Jimmy began training other programmers after realizing a gap between what programmers today know and what companies want. He found that many high-tech companies wanted to hire programmers who were familiar with Bitcoin but were having challenges finding them. Instead of firing and hiring new programmers, Jimmy would teach existing in-house programmers about Bitcoin.

Jimmy is a wonderful example of niche marketing and how finding a focused target market can significantly impact your career growth. Because cryptocurrency is still so new, Jimmy never really had problems finding new clients. That being said, he admits that marketing was (and is) not his specialty, and he only relied on word-of-mouth and some Twitter interactions to get new clients. He ends by saying that even if you are in a niche market, you should still “get yourself out there”. After all, it doesn’t matter how good your product or service is if no one knows about it.

Jimmy’s Top Suggestions On How To Avoid Makings Mistakes

  • Maximize social media, especially if you’re catering to a niche market – Despite being considered an “expert” in the field, not a lot of people know who Jimmy is. That’s because Jimmy hasn’t optimized his social media to get the word out that he is in the Bitcoin programming space. In fact, several of Jimmy’s peers have more Twitter, LinkedIn, and Facebook followers because they marketed themselves correctly.
  • Look for other ways to market your product or service – Jimmy recently co-authored a book about Bitcoin programming. Though the intention was just to inform, the book also had an unintended effect of marketing Jimmy’s services.
  • Be passionate about what you do – Jimmy admits that he doesn’t have the inclination to really market himself, and that he’s more focused on doing what he loves. Nevertheless, he says that there needs to be a balance between doing what you love to do and going out there (or hiring a third-party contractor) to market your brand.

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About Your Host: Chala Dincoy

Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.

In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.


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About Chala

Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients