Naked Marketing Podcast with Guest, Mike McGlothlin
I’m joined by Mike McGlothlin, Executive Vice President of Ash Brokerage for this episode of the Naked Marketing podcast where we uncover the biggest marketing mistakes.
To start, Mike tells us about his financial services business; who he helps, how he helps them and why his services are so important. Mike shares his background, how he got into this industry, and we talk about how the pandemic has impacted his marketing.
Mike’s Top Suggestions on How to Avoid Marketing Mistakes:
- Don’t be afraid to put yourself out there.
- Don’t wait for a pandemic to change your marketing.
- Ensure your messaging is crystal clear. Allow your customer to be the hero!
Finally, Mike shares some hot tips on how to build a solid foundation for your marketing and how to use some of the most popular digital marketing tools available, including video.
Connect with Mike:
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About Your Host: Chala Dincoy
Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics), www.repositioner.com. She’s a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients.
In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 18 years. Now she’s a successful entrepreneur, and the author of 4 books including Gentle Marketing: A Gentle Way to Attract Loads of Clients. Chala’s also an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a frequent speaker at Nasdaq, Harvard Club of Boston and International Business Conferences.
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