Jeannette was my first brave guest who signed up to have her pitch polished. We had met years ago when I was speaking at her industry conference. Then she got on my newsletter list and was one of the first people to sign up for the live debut filming of my podcast. When she first did her pitch Jeannette’s target was confused. Like a lot of life coaches, she wanted to serve too many different groups. That caused her message to be confusing because every group has different problems she could help with. Which one would she choose to talk about in her Pitch? Through my questions, we were able to get her to position herself as a specialist in one specific kind of problem. And there’s tremendous power in that. See how we got Jeannette from generic to focused in this first ever Polish My Pitch Podcast segment.
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