chala , , , , , ,

In today’s episode, I met with Angela Proffitt and polished her elevator pitch. Angela’s pitch was really good, she talked about her customer’s pain, she had a specific target market, and she included a call to action. I suggested that she could tighten her pitch by talking about the actual cost of the ‘pain’, “…if there’s no pain, there’s no sale.”    

Angela included four ‘P’s in her pitch; people, processes, productivity and profit. I challenged her to pick one ‘P’ to highlight in her pitch. We worked together to drill-down on which ‘P’ was most potentially the most expensive for her clients not to solve.   

One-piece missing from Angela’s pitch was targeting a specific industry or super niche. I explained why it’s so important to position your expertise. I asked her to identify the measure of productivity for her chosen industry.   

Finally, we worked on an elevator pitch for her to pivot and scale. I reworked her elevator pitch for her as an example of how choosing a specific industry can create a simple, fine-tuned and laser-focused elevator pitch that works. 

If you thought what Angela went through was a great experience, complete the application to be my next guest.

I welcome all your comments and also don’t forget to subscribe and rate the Polish My Pitch Podcast on any or all of our channels:

Follow Chala Dincoy on Social Media at:

#Repositioner #ChalaDincoy #Podcast #PolishMyPitchPodcast

Connect with Angela Proffitt

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to Chala's Newsletter

Get the latest news and stories delivered to your inbox.

Never Miss an Update

Enter your email address to subscribe to The Repositioning Expert and receive notifications of new content by email.

By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact