In today’s episode, I had the pleasure of polishing the elevator pitch for Arjun Rai. I loved that Arjun opened by talking about solving a pain that his old school competitors don’t. I suggested he focus on the consequences of that pain for his customers.  

To get at the heart of the business problem he solves I asked Arjun a few probing questions determine the number one benefit his business offers people. In this case, he saves people time. Adding a statistic or metric to his pitch really helps illustrate the benefit to his customers. 

I also suggested he focus on targeting one industry, in his case podcasters. These two suggestions help Arjun create both a winning one liner and a polished elevator pitch.   

If you thought what Arjun went through was a great experience, complete the application to be my next guest.

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