Joining me on today’s episode of Polish My Pitch is Lynn Whitbeck, CEO & Founder of Petite2Queen and Future Forward Sales, who help B2B companies move leads into a connection and close the sale in an optimized time frame.

Chala polished Lynn’s pitch by asking which industry she would like to niche in or target. Lynn identified heavy machinery and equipment manufacturing. Chala asked Lynn to identify the number one problem facing that industry, in this case, sales conversion.

Next, Chala asked Lynn to consider adding a statistic to help illustrate the dollar value impact for businesses in this industry that don’t address this problem. 

Finally, Chala provided an example of a perfectly polished pitch for Lynn to use for her B2B business, as well as further guidance on what to include and what not to include.

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